Welcome To The Place Web Site

PLACE (Projects Linking Art, Community & Environment) is a national nonprofit organized as a 501(c)3, publicly-supported charity. PLACE’s  mission is to empower communities to participate in a development process that leads to the creation of inspiring new places.

The PLACE organization works with city governments and community leaders to create sustainable, mixed-use, mixed-income neighborhoods for artists and creative businesses. PLACE’s team is actively engaged in the development of state-of-the-art, green communities across the country.

Headquartered in Minneapolis, PLACE also has local offices in Ventura, California. A national board of directors who are recognized leaders in their fields governs the organization.

Is Lexington Law Credit Repair The Right Service For You?

lexington law

A good credit score is very important.  When it comes to getting approved for a loan, it is your credit score that will determine whether you get turned down for funding.  If you suffer from poor credit, you can expect that to have a negative impact on everything from your ability to get affordable car insurance or rent an apartment.

If you currently have poor credit, enlisting a credit repair company to help bring your credit back into good standing may be the right choice for you.  Lexington Law is one of the highest-rated credit repair services out there.  They have consistently received positive reviews from the thousands of people they have helped restore credit for. Read on for why Lexington Law may be the right credit repair company for you.

What Can a Credit Repair Company Do For You?

When you sign up for credit repair services, the first step is for the company to obtain your credit report from the three major credit reporting agencies (EquifaxExperian, and TransUnion).  They will then do a thorough review of your report to check for any inaccurate or unverifiable items.  If they find any, they will begin the process of drafting letters of dispute for the creditors.  If a creditor is unable to verify that an item on your report is accurate, that item must be removed from your credit report.  On the other hand, any items on your report that are verifiable and real cannot be removed.

Here are some of the credit report errors they will look for:

  • Any accounts that aren’t yours
  • Inaccurate accounts
  • Duplicate accounts
  • Incorrect inquiries

This may seem like a straightforward process, but it is actually complicated and lengthy.  For this reason, hiring a credit repair company to do the legwork makes sense for most people.  Without the proper knowledge of the process and what is involved in credit law, people can get lost along the credit repair journey.

Who is Lexington Law?

For more than 25 years, Lexington Law has dominated the credit repair space.  They are one of the most trusted and leading law firms specializing in consumer advocacy.  Their goal is to help consumers verify that the information on their credit reports are not only accurate but in line with consumer protection laws.  Click here to read a full review of Lexington Law.

What Can Lexington Law Do For Me?

Headquartered in Utah, Lexington Law employs over 20 licensed lawyers across 19 states.  Each of them is fully educated in credit law as well as consumer protection law.  When you sign up for their services, their first step will be to obtain all three of your credit reports and analyze them for accuracy.  If they find any discrepancies, they will begin drafting up letters of dispute for the creditors and credit bureaus. 

Here are just some of the negative they have had success removing form clients’ reports:

  • Repossessions
  • Late Payments
  • Collections
  • Wage Garnishments
  • Charge Offs
  • Judgements
  • Bankruptcy
  • Settlements
  • Liens
  • Foreclosures

If you decide to enlist their services, you will have 24/7 access to their customer support team. They are there to answer any questions as well as provide you with updates on how your case is going. Ultimately, Lexington Law’s mission is help their clients get their credit back on track.


Lexington Law’s Service Plans

Lexington Law has three plans to choose from. The right plan for you will depend on your credit situation and the level of service you need.


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Is Lexington Law Worth Your Money?

Although there are not guarantees when it comes to credit repair, the next best thing are positive reviews.  With that being said, Lexington Law’s years of experience has garnered it thousands of positive reviews from clients. Most customers are achieving positive results in about six months.  As an average, four months is about the time they take to remove around 10 negative items.  Results are ultimately dependent on the current state of your credit when you enlist their services.

Credit repair is a personal decision and starting with a consultation is the best way to see if it’s the right solution for you.


Five Easy Ways To Save More Money In 2020

If you are looking to save more money in 2020, you are not alone.  We are in the middle of a pandemic and so many people have lost their jobs and their incomes.  Now more than ever, taking a hyper-focused approach to your finances is essential to coming out on the other end of this financially intact.


Below are five ways you can start to save more money during this uncertain time

1.  Clip those coupons

Coupon clipping may seem like something housewives used to sit and do while they went through the Sunday circular but clipping coupons is still a very useful thing. Billions of coupon savings go to waste every year.  Furthermore, coupons have become more accessible than ever. They are not only in newspapers but also on coupon websites as well as coupon apps.

2. Try cash back apps and sites

If you are a frequent shopper, using cash back sites are a great way to save money.   Cash-back sites are numerous and a great way to save you money from stores you frequent. For example, Rakuten helps you earn up to 40% cash back on purchases with a $10 sign up bonus if you spend $25 in your first month. There are tons of these cash back sites to choose from so you can see what fits best for you.

3. Avoid expensive entertainment for your kids

It has been said time and again that children want their parent’s attention more than expensive gifts or outings.  Although there is nothing wrong with spending money on amazing experiences with your kids, most people don’t fall into that category.  So, get creative and find inexpensive ways to entertain your kids.  Don’t worry, they can’t miss what they don’t know.

4. Buy in bulk

Groceries are expensive, so buying in bulk is a smart option for many families.  In order to make sure you are actually saving money, be sure to look at the unit price that they typically print on the price label. You then compare that to how much you would pay for a single unit of that same product elsewhere.  For those items that work out to be less money, you are saving yourself not only money but less trips to the grocery store.

5. Call your credit card company

If you normally are responsible with making on time payments for your credit cards, give the credit card companies a ring.  Pretty much all creditors are offering some type of relief to their cardholders.  Anything from waiving late fees to lowering your interest rate.  You also might have the option of doing a balance transfer to a 0% interest card if have good credit.  That can always be used as a bargaining chip too if you are not getting anywhere with your credit card company.

If you find you are racking up some quarantine credit card debt, now is the time to take a pause and really focus on your finances.  With so many Americans suffering from credit card debt, this quarantine is really pushing people further down a path of financial ruin.  If you find yourself suffering from bad credit, seeking credit repair services can help get you back on the right track.

5 Real Estate Marketing Trends To Take Advantage of Today

In order for your real estate marketing strategy to be effective, you have to be a savvy marketer and stay ahead of the curve. Real estate is uber competitive and you need to stay abreast of the marketing trends.  As we enter the second part of 2019, take a moment to review your marketing efforts.  Below we outline five trends you should start doing as a part of your real estate marketing strategy if you aren’t already.

1. The continued rise of automation

The real estate industry is faced paced and agents are always looking to save time.  One of the best ways to get more time in the day is to automate whatever marketing processes you can.  This will not only save you time but help keep you organized. Here are just a few things you can start to automate when it comes to your marketing:

  • Social media posts – Plan out your posts well in advance and set them to go out when you want with Autogrammer.  Gone are the days of scrambling to post something last minute.
  • Text message marketing campaigns – will allow you to further engage with leads which will help move them further along the sales funnel.
  • Email drip campaigns – Automatically segment your list and send out emails based on where they are at in the funnel.  Real estate email flyers are great to send out as well.
  • Chatbots – This is AI that can carry on a “human” conversation.  You can use them on Facebook and your website.  They will allow you to interact with any visitors in real time adding a lot of value to the user experience.
  • Follow up with leads – Use a tool like SmartZip develop your relationship with your clients.

2. Video and more video

[Photo by rawpixel.com from Pexels]

Video is the hottest marketing trend across every industry and its popularity is not slowing down.  If you are not incorporating video into your real estate marketing strategy, you need to.  Here are some ways to start  integrating video into your marketing strategy.

    • Video home tours – this one has been around a while now.  Don’t forget to include a 360 video of the whole property.
    • Instagram stories – This is a great way to show off a home in a quick format.  Stories only stay up for 24 hours.  This helps create a sense of urgency.
    • Facebook videos – You can do so much with these videos too.  Home tours, behind the scenes, interviews, Q&A’s etc.
    • Go live – Live video on either Whether you do Instagram or Facebook, going live is great for marketing.  Show an open house, a day in the life, what happens at work.  There is so much you can share for your audience to get to know you better.

3. Valuable Content

Marketing today is not just about people knowing your face and name.  In the competitive world of real estate, you need to add more value and stand out where you can.  One great way to do this is by publishing content.  A blog is a great way to push content to your audience as long as it is relevant and valuable.

There is so much you can do here when it comes to types of content.  Putting out hyper-local content is a great way to share things that are specific to your area.  Here are a few ideas:

  • Guides for both sellers and buyers –   You can provide basic information on the processes but also include details that are specific to your area.
  • Blog posts that cover the area you are in – news about the local housing market, info about local schools, local government, events happening etc.
  • Neighborhood profiles – Put one together for each community in your area.
  • Newsletters – Include some helpful and valuable information and you can also throw in some of your newest properties for added value.

4. Keep it personal

Although automating certain processes is a time saver in this hectic world we live in, you don’t want to forget the power of the personal.  This means  personalized content and  and relationship-building.

With your content, figure out what the pain points are of your clients and tailor some of your content around them.  This could be how-to posts, tips and tricks etc.  When it comes to communication with your clients, you want to go the extra mile with your personalization.  This could be a phone call to wish them a happy birthday or a gift on the 1 year anniversary of their home purchase.  This will be memorable for them and help foster a stronger relationship so they think of you for future transactions.

5.  Be authentic

[Photo by rawpixel.com from Pexels]

So much of social media can be staged and doctored.  Just think of all the filters on Instagram.  Don’t fall into this trap.   More and more, people are wanting authenticity from brands that they follow.  You want to give them a true glimpse of your business and who you are.  This is where behind the scenes shots are great for sharing the other side of you..not just the business side. This could be a company outing or  the birthday celebration of a co-worker.   Perhaps you are out for a bike ride on the weekend and you share your favorite park that you like to visit.  Content that shows different sides of you and your business is what you are striving for.

Final thoughts

As we enter into the second half of 2019, take a moment to review your current real estate marketing strategy.  Do you feel it is working for you?  Perhaps you see something above that you can incorporate during the second half of this year that will help take your strategy up a notch.



5 Reasons Why Your Business Should Be Using G Suite


At one point Office 365 was the main player in the email hosting area. Speed ahead to now and you have its toughest rival, G Suite.  It is definitely, in our humble opinion, the best email solution out there for businesses (along with its other great features (i.e.Google Drive storage, Google Docs and Google Sheets etc).


Here are five reasons your business will benefit from using G Suite


Most are familiar with it

G suite is super popular and chances are your employees are already using products like Gmail or Google Docs.  This is a great benefit for your business since it shortens the learning curve quite a bit and makes the transition really easy. If you were using something like Office 365, you would be looking at a lot more training for your staff.

When it comes to mobile devices, G Suite has the best compatibility compared to any other email provider. So it pretty much works everywhere!  Another nice perk is that you can switch with a simple click between your personal Gmail account and your G Suite accounts.

Affordable pricing

The pricing structure is definitely attractive for businesses.  A monthly subscription ranges between $5 and $10 per user for their enhanced office suite. For the business versions of Microsoft Office 365,  you can expect the monthly cost to be in the range of $8.25 to $12.50 per user for the premium edition.

It is very reliable

When it comes to reliability, Google is one of the best. They guarantee an up time of at least 99.9% for their G Suite Covered Services.  In addition, you will not experience any scheduled downtime or maintenance windows with G suite. Every one of their data centers is built with redundant infrastructure.  With that being said, nothing is perfect as with any service.  If you are experiencing issue with any of their products, check out their G Suite status dashboard for updates on when they will be fixed and up and running again.

Simple to use

With just one login, you have access to all the apps within G suite.  No need to login other places.  In addition, if you are working within a team, you are automatically able to share information. Employees and even customers will be able to collaborate on digital files in real time.

When it comes to your website, you can seamlessly integrate your WordPress site with Google G Suite.  This means you can manage WordPress user accounts entirely from G Suite. You will not only get ease of use from using G suite but you will also have better control over employee access, increased security and one click login with user profiles automatically populated with their real names.

Now let’s talk email organization.  We all know how easily your inbox can get overrun.  A big advantage with G suite is that messages can be archive in the cloud so you won’t need to sync them to another device.

Best in security

Google Cloud Platform offers the highest levels of security on the market and this is what G Suite is built on top of.  For this reason, you have some of the biggest companies in the world using G suite.  Everyone from HP to Verizon knows they can put their trust in G suite since they have expertise and industry-leading knowledge backing each one of their products.

Here are just some of the ways your data is protected:

  • Admin has full control: The administrator has the ability to view reports, control how data is protected and even control mobile devices. They can also remove permissions for employees having the ability to enable less secure apps.
  • Encryption: Provides email encryption in transit.
  • Audits, and assessments: Several independent third-party audits happen on a regular basis.
  • Data retention: Offers the ability to search, retain, archive and export data.
  • High level of privacy: You own your data. Your data will never be used for advertising purposes.

Final thoughts

As we outline above, G Suite is a great all-in-one solution for everything from email hosting to storage. It also has some of the best tools for collaboration, organization, and security.  It’s ease of use and price point make it a great option for businesses of any size.


Seven Organization Tips To Help Boost Your Productivity At Work

Productivity is about being fiercely efficient.  It is working towards getting more work done faster and with less.  In order to achieve a great level of productivity, you have to look at how you handle organization at work.

When your mind and work space are cluttered, your attention decreases and performance levels plummet.  You will find yourself forgetting important meetings and deadlines.  If this sounds like you, you are not alone.  Many people struggle with organizing both their work life and their home life.  Let’s dive in and see how you can start organizing yourself at work so you feel in control and competent.

Here are seven ways to get yourself better organized at work and boost your productivity

1. Get rid of junk

Having a messy work space with papers all over your desk is a recipe for disaster. Who can be productive when the piece of paper they need is buried under the sandwich shop menu.  Having a clean desk is essential to being organized.

Put together piles for all your stuff.  Make a toss pile for anything you clearly don’t need (that to do list from last year, take out menus from places you never order from..you get the idea).  A store pile for stuff you need to hold on to but don’t need access to any time soon and a pile for stuff you need to have on hand.

2. Tackle your to do pile

Your current to-do list is what you need to really put your efforts towards when it comes to your organization efforts.  Grab those file folders and create one for every project you have. Once the project is completed, take time to go through all the papers and discard what is not needed anymore. So that you keep your organization in check, take the completed project folders and store them away.  This is where a filing cabinet would come in handy.

3. Clear off your desk

Now that you have sorted the papers on your desk and found a home for them, your desk should be nice and clear.  In order to ensure you don’t wind up with another messy pile, you should handle every piece of paper that comes across your desk the moment you get it.  Throw it out, act on it if necessary or file it.

4. Organize your virtual work space  

Your email is a workstation on its own and can really be so useful with keeping you organized.  Technology nowadays is constantly coming out with ways to help tools like email work that much more efficiently for you.

Keeping your business relationships organized is essential to moving your relationships forward.  Knowing what’s next with each contact helps keep you in control.  Whether it is when to set up your next communication or keeping notes on contacts to remember things like how you met, phone call notes, and other important details, you will always stay ahead of the game.

5. Organize your desk before going home

In order to be ready to hit the ground running in the morning, you need to have a clear desk.  Go through whatever is still on your desk at the end of they day and properly organize papers.  You may just find something that you forgot to handle that day. Now your desk will be clutter free and your mind will be too.

6. Be proactive

It may make sense to come into work and handle whatever is on your plate for that day.  The only issue with this is that you will find yourself reacting in the moment to something that you may have had a better response to had you planned better.

This means you want to prepare for your days in advance.  Sit down for a few minutes at the end of the day and see what is on your plate for tomorrow.  Perhaps there are some small things you can handle quickly before closing out for the day that will make your day start off smoother in the morning.

7. Make an appointment with yourself

In an effort to see past the task at hand, you should set an “appointment” with yourself each week.  Use this time to do things that may normally take a back seat like tracking progress, brainstorming and strategizing about ideas and solutions.  This will help keep your mind more organized which will lead to more productivity overall.

Final thoughts

Organization is essential to increased productivity.  When you are organized, you are able to think more clearly and you feel better equipped to handle the work on your plate.  The above tips will help you organize your work space and mind so you can give your best each day.

8 Tips For Becoming A Better Team Leader In 2019


Whether you are currently in charge of a team or about to take on one, leading a team can be a tough task.  In order to make the experience successful for everyone involved, you need to have the right practices in place.

Below are eight tips to help you become a better team leader in 2019


Get to know your team members

Leadership is greatly about the influence you have on your team and getting them to achieve your objectives.  The only way to be successful at this is to know who your team members are and what makes them tick.

Get to know them by finding out if they have any issues as well as what their own aspirations are.  Try to identify individual strengths and weaknesses so you can lead them effectively.  This will help foster a team bond and you will also gain their respect and trust.

Remember to be fair

As a team leader, you are in charge of assigning tasks and setting schedules for your team.  Personalities differ and you may prefer some coworkers over others but showing preferences is something you want to stay away from. If you find you are having trouble being fair when it comes to delegating tasks, ask for help from your manager.  They can take a look at your task assignments and offer their opinion.  You can also switch things up by allowing employees take turns on picking which assignments they want.

Conduct yourself professionally

As a team leader, your coworkers are looking at your every move.  If you are outside of your office chit chatting all morning, they will take notice.  Not to mention their level of respect for you will start to diminish.  Lead by example by working hard so your team members know what your expectations are.

In addition, office politics are always lurking.  Watch how you handle complaints between coworkers.  If there is problem, fix it.  Stay away from gossiping about it to others in the office.  Engaging in office gossip is just another way for your team to lose respect for you as their leader.

Don’t make yourself exempt from tasks

Just because you are team leader does not mean you are exempt from doing the “mundane” tasks.  Whether it is making sure the office kitchen is tidy or the copier always has paper, your name should be part of the rotation along with everyone else.  While these tasks may seem below your pay grade, your team members will definitely respect you more if they see you in the trenches with them.

Furthermore, when it comes knowing team productivity, you need to have a team progress tracking software in place.  This will allow you to see what each person is working on, what they have finished up as well as what is in the pipeline.  Knowing in real time where everyone is with their work is essential to a productive team environment.

Be prepared to be the “bad” guy

As team leader, you may not have direct hiring and firing power, but your input will be expected in these matters.  You will most likely be a part of interviews as well as situations that may require disciplinary action.  Even though a co worker may be a friend, you need to be ready to enforce whatever is necessary in that given situation.  That could be termination or suspension.  It is not fun being the bad guy, but handling situations fairly and appropriately is critical to the overall success of your team.

Follow Company Policy 

It may be tempting to bend the rules and allow an exception, but don’t without approval from your boss.  Following company policy is essential to protecting not only you but the company from any accusations of discrimination.

Have the right attitude

The attitude and presence you show up to work with has an effect on everyone.  As a team leader, your attitude sets the example for your team.  So do what you need to do to show up pleasant and positive.  It truly is contagious and your team will be ready to work harder and better together.

Consider what others have to say

The sign of a successful leader is one that encourages others to share their ideas.  As you are thinking about the type of team environment you want to have, keep this key point in mind.  You want people to feel comfortable speaking up and sharing their opinions and views. By doing this, you will have a team that will be that much more innovative, creative and ready to work hard for you.






7 Tips To Help Boost Sales For Your Shopify Store


In the world of ecommerce, competition is fierce. Shopify has become one of the most popular ways to sell online and whether you are just getting started or have a store already, you want to make sure you are employing the right tactics to not only drive more sales but boost productivity.

Below are 7 tips to help you boost

sales to your Shopify store.


1. Site navigation

When a customer comes to your website, they want and need to be able to navigate through it with ease.  This not only makes it more likely for them to make a purchase, but it will also bring them back in the future. As a good practice, have friends and family visit your site to see what their experience is. You can also use a tool like Usability Hub to see how users are navigating through your website.

2. Site speed

The speed at which your site loads is essential.  Most customers will abandon your site if it does not load within three seconds or less.   With all the competition out there, there is not room for error here.  Not to mention that site speed is an important google ranking factor as well.  A slow site equals decreased sales.

3. Use Cart Abandonment Emails

Abandonment cart emails are a highly effective tool to help salvage potentially lost business.  With these emails you get the opportunity to provide your customers with a reminder about their incomplete purchase and encourage them to complete it.  By doing this, you will be able to recapture sales and boost revenue.

4. Improve Your Email Campaigns

If you have not started collecting your customer’s email addresses, now is the time.  For those of you who have a nice database going, you need to be sending out emails on a regular basis.  Here are some occasions when you should be sending one out:

  • When someone signs up, you should always send out a welcome email.  These tend to have some of the highest open rates of any marketing emails.
  • When an order is being processed.  Send out an email letting them know this and another email when the item is being shipped.  People want to be informed of the process every step of the way.
  • When it is email newsletter time, you should have an email newsletter set up that informs subscribers of any new products, sales, fun company news etc.

5. Boost your product reviews

Testimonials and product reviews are like gold for any business. By adding product reviews to your store, you can help boost your conversion rates immensely.  This is for two specific reasons:

  • Social proof: People trust the words of other users more than anything else.  They get to see immediately what customers have to say about the product they are thinking about purchasing.
  • SEO: When you have product reviews on your website, your are boosting the the amount of content on any given page and that in turn gives you a better chance of hitting a few long tail keywords.

6. Connect with your visitors

Asking visitors to subscribe to your email newsletter is good but there are additional ways to connect with them that will help boost their experience with your storefront.  Here are some ways you can engage more with your visitors:

  • Make social media follow buttons more prominent on your homepage.  Just make sure your accounts are actively managed.  You don’t want someone going to your Facebook page where you have not posted anything for two months.
  • If you have a blog, and you should, try to feature it more.  This will help your business connect with your followers more and also help your SEO ranking.
  • Offer special sales every now and again.  Everyone loves a good sale.

7. Upsell Your Products

We have all considered a product where we are then offered to upgrade to something more expensive.  And according to studies, more times than not, it works.  Sometimes customers are not aware of a more fitting product.  You do have to keep in mind a couple of things for upselling to be successful:

  • The product you are trying to get them to upgrade to should be related to the original product.
  • Keep in mind the price of the original product.  People will often have that price set in their mind, so the upgrade you are pushing should be obviously better than the original.

8. Use Instagram shopping

500 million daily users is what you can expect on Instagram everyday.  As a business with a product, you can’t afford to not be on this platform.  Instagram has really come a long way in adding features to help you sell more. You can use both Instagram stories and your profile feed to do an Instagram shopping post.  Add tags to the products in the post along with a caption and filters and you now have created a new revenue stream for your business.


Whether you own a Shopify ecommerce store or are planning on starting one, you need the right tactics to help you boost sales.  The above list of tactics will help get you on your way to boosting sales and traffic.






Six Tips For Picking The Right Field Service Management Software For Your Business


When it comes to picking a field service management software for your business you want a solution that will boost your ROI, as well as improve the efficiency of your daily operations and employee productivity.

Below are six things to consider before choosing the right field service management software for your business.

1. Assess what your needs are

When it comes to deciding on a business management software for your field service business, it is important to determine what the needs are of your business.  One thing is for sure, it will definitely give you that competitive edge. Whether you are a small or large business, there are so many processes happening within any given day.  You want to implement something that will help automate things like crew management, invoicing, task management, revenue tracking and more.  This will save you time, money and effort.

2. Ability to be connected at all times

Doing field service work means you need to be both connected and responsive at all times. For this reason, the software you choose needs to work perfectly across any and all mobile devices. It is also important that it has social functions that can keep office staff and those out in the field connected.

3. Optimized for mobile

In field service jobs, everyone is on the go and they need to stay connected on a mobile level. Trying to work with a software that is not optimized for the mobile world will prove to be a hassle.  When your crew is out working in the field they need a mobile app that will provide them with access to information covering all areas from service quotes to inventory management.  If having a dedicated mobile app for your business is not an option, try looking into HTML5-based web app that will at the minimum provide your team with the ability to access the software’s capabilities with ease and from any device.

4. Delivery type matters

When field service managers are deciding on what software would be the best fit, they need to consider how it will be delivered to the users (i.e. SaaS, on premise or a hosted solution)  and what will work best for them.  Research shows that SaaS models are really gaining in popularity due to their ease of use, convenience and the cost saving factor that comes with cloud-based software. This type of model can also be advantageous as more and more software functions and features are built to work in the cloud.  If you have a SaaS model in place, everything will work more smoothly as your business grows and evolves.

4.  Look for seamless integration

Because field service tasks usually involve use of both CRM and ERP apps, it is critical that you choose a software that will work seamlessly with your other systems.

5.  Get feedback from your crews

One area you don’t want to forget when thinking about what software would be best are the technicians themselves.  Find out what their challenges are and share with them what field service software systems you are looking at and see what their comments are. Let them know how it will benefit them so they are receptive and excited about it.

6. Keep an eye on trending technologies

Trends in mobile and cloud technology are the current driving forces in the field service market.  With that being said, it is also important to keep abreast of burgeoning technologies like drone technology and augmented reality.



10 Tips To Help Promote Your Brand On Facebook

Every business wants a piece of the Facebook pie.  With a couple of billion active users on a monthly basis, how can you not. It is one of the best platforms to build stronger connections with your target audience as well as further promote your brand. It is widely know that many people actually prefer to interact with their favorite businesses on social media as opposed to in person or over the phone. Therefore, it is essential your business is keeping in line with consumer habits and maintaining an active presence on social media.

The question now becomes, how do you separate your brand from the rest of the competition?

Below are 10 tips to help you promote your brand on Facebook.

1. Host Facebook Contests

Hosting a contest on Facebook is a great way to generate buzz and boost brand awareness. Current followers can get more involved and you will also attract new ones in the process. The awesome thing about hosting a contest is you do not need a lot of lead time to do one.  Some popular contest themes are “like or comment to win”, are super easy to set up. Just ask ask participants to like or comment your post and follow you to enter. It is that easy. Also encourage them to share the post which further boosts your reach. As you are getting started with this, make certain to check out Facebook’s rules on such promotions to make sure you are not violating their guidelines.

2. Focus on Quality-Rich Content

Value is what you want to aim for when you are putting together content to post. Your original blog content is a great place to start. Your content should strive to inspire, educate and solve problems for your followers. Give them what they want and you will see your shares go up.

An additional way to get shareable content on your feed is to curate content.  You want to gather, organize and share the best sources that are available within your niche and you will never run out of content. Eventually you will be seen as a key source for valuable information further building your brand and audience.

If you find your time to be limited, it is worth it to hire a company to produce custom social media content for your business.  Emphatic.co does just that. You outfit them with all the key details about your business and they come up with great social media content that is tailored to your needs. You just review the posts and schedule them.  It has been such a time saver for my business and has allowed me to apply more focus on other things.

3. Retargeting

When visitors come to your website, they are rarely ready to make a purchase.  The solution to this is retargeting.  I am sure you have all visited a website only to find it popping up on every other website you visit.  Pretty genius.  It serves as a constant reminder of something you may have been interested in. Using Facebook retargeting gets fresh eyes on your landing pages and helps build up your followers. This is a must part of any social media marketing strategy.

4. Use the saved audiences option

Creating custom audiences based on specific criteria is a great way to be able to target your advertising. Facebook’s Business Manager, provides you with the ability to do that.  If you have content related to an audience you don’t normally target, you can create a saved audience and promote your stuff directly to them. Give it a try, it is free to set up and you can get an idea for how large the audience is prior to paying. 

5. Add a Call To Action 

On your Facebook Business Page, you are able to add a CTA button that is placed in the  bottom right-hand corner of your cover photo. Something along the lines of “contact us” works. This makes it super easy for people to get in touch with you and it will also help drive up traffic to your site.  

6. Embed Your Facebook Content

If you have the opportunity to include your Facebook content into other areas..do so.  A great place to start is your blog posts if you keep one. Facebook offers a really easy way to embed their content.  Just click on embed in the upper right-hand corner of your post.  You can now paste your content elsewhere.  This is helpful if you have a video to share.  Combining various types of content gives you more touch point opportunities with prospective customers.

9. Start incorporating live video

Adding videos to your feed is huge for so many reasons.  Adding live video is even better. You have to master some steps to get it right, but it has great advantages.  The extended reach you will get is one of the best reasons. There are many things you can share on live video.  As a successful business, you can share your tips for success, product launches, host a Q&A session, broadcast live from an industry event.  The ideas are endless.  Just make sure to stick with something that is going to bring value to your audience and interest them as well.   Facebook’s algorithm automatically gives an in into more people’s feeds just for doing live video.

10. Keep it fun 

As important as social media platforms are to marketing, you have to remember to keep it light and fun. Keep in mind social media was built to help foster connections between people. If you want to boost your reach and your brand, you need to commit to being more personal.  Whether it is sharing personal story or giving behind the scenes look at your business, you want to show the more human side and keep it fun.



10 Tips For Better Real Estate Photography

When it comes to real estate, pictures say a thousand words and they are vital to the sale of a home. The right photography can make a great first impression so you want to make sure you are taking the best photos possible.  With the majority of home buyers starting their search online, you want to make sure you don’t miss this very important step in the sale of a home.

Below are 10 Tips For Better Real Estate Photography

Invest in a decent camera

One of the first things to think about when it comes to taking these types of photos is the quality. You do not need to spend thousands on a camera but you also do not want to rely on your cellphone to take pictures. It is definitely worth the investment to purchase a decent camera that is no less than 5-megapixels.  These types of cameras are fairly affordable and you will get use out of it for sure. Also give thought to getting a tripod, shaky hands can really mess up a picture.  

Get all your equipment ready the night before

In any profession, you need to be not only productive with how you go through your day but also prepared.  Therefore, you should definitely be getting everything together the night before so that you ensure you have a more smooth experience and no surprises. Make sure your batteries are charged, your memory card is not full and that you have packed all the equipment you need.  Also make note of the address so you know how much driving time you will need. If you are bringing any back-up equipment, make sure everything is charged up and working too.

Walk through the home before you start shooting

Every home is different, so you want to do a walk through first to get a feel for the space and how you want the shoot to unfold. You will get a feel for what angles you think will work best and what items need to be removed. Once finished, you will have an idea of how you want to go about photographing the home.

Make sure the home is clean and clutter free

When prospective buyers are looking at pictures of a home, they want to see the actual home and not what is in it.  Therefore, make sure the house is clean and clutter free prior to snapping any photos.  This gives the buyers an opportunity to envision their things in the home as opposed to seeing someone else’s.   Also think about adding a splash of color to the home with flowers or artwork.  You would be amazed as to what a little bit of color can do for an otherwise neutral-colored space.

Put together a photo checklist

There are certain shots you want to have when photographing a property.  Here are a few:

  • Get at the minimum 2 wide angle shots of the kitchen, each bedroom and the living room.
  • 1 shot of the bathrooms is usually all you need.  Take more photos if the bathroom is particularly spacious and beautiful.
  • For the backyard, 1-3 photos should do unless there are some extra special features you want to include. The front of the home should get 1-2 shots .
  • The garage, laundry room, pantry can get 1 shot each.

Natural sunlight is the goal

Taking photos in natural sunlight is the ultimate goal for any professional photographer.  Schedule your photo session on a sunny day and be sure to open the curtains to allow as much natural light in as possible. Stay away from shooting on a cloudy day, your photos will look dreary and you will wind up having to take them again.

Some additional hints to keep in mind

When you are photographing a room, take the picture from the doorway looking into the room.

For exterior pictures, take them at an angle that way buyers can see the depth of the house as opposed to a “flat” two-dimensional view.

Make sure to leave any obstructions like electrical wires, telephone poles, dumpsters etc, out of the picture.  You do not want anything detracting from the house.

And last but not least, get snap happy.  You want to take as many photos as possible that way you are sure to end up with some great shots.

Use a photo editor 

Your computer typically comes with a built in photo editor.  If there are any shots you love but could use some improvement, spruce them up a little to make them look as good as possible.

Copyright your photos

Whenever you post photos online you run the risk of someone stealing your work for themselves. For this reason you want to prevent that by watermarking your photos to prohibit unauthorized use. You can use a program like Visual Watermark.

Be sure to take twilight photos

Do not forget to capture twilight photos of the property as these make for amazing pictures. Capturing a sunset photo really provides a unique view of the property that really cannot be recreated.

Now that you have captured these amazing photos.  Don’t forget to include them on your real estate email flyers!

5 tips for a successful landscaping business

When starting a landscaping business, your level of success is dependent upon many variables. Whether you are looking to start a lawn-care company or expand your current business, there are definitely tips that can help you achieve success.

Choose The Right Business Management Software

Choosing the right business management software is crucial to the success and growth of your landscaping business.  When you are looking, you want something that is feature rich and won’t break the bank. I have heard great things about ScaperSoft.  It has all the key internal and project management functions your business needs to organize your business and increase profitability.  We also really love that it is actually developed by lawn care professionals.

Research your market and define your business

In order to keep any business going, you need customers to convert into long term clients.  Whether you are trying to move to a full time lawn care business or just expand your company, you need to clearly identify who your customer is.  Some businesses scope out their competition to come up with pricing or any other relevant info.  Another idea is to reach out to professional trade organizations to help you out in forecasting revenue based on your area’s demographic information.

Match equipment to your services and customers

Buying the right equipment to fit your customer’s needs is key to your overall growth and success. You have determined what services are needed in your area and what you need your revenue goals to be.  Now you need to match up those goals to the right equipment, personnel etc. This is a crucial part of your business plan.  Having the wrong equipment can be a business killer.  Having the right equipment can cost a bit more but it will help your business become more profitable and efficient.

Employ good workers and hold onto them

The green industry is always growing and with that it becomes more and more difficult to find and keep good workers.  Getting referral from current employees is one of the best way to get new workers.  They tend to have the a low turnover rate when it comes to new hires.  If an employee does bring in a good new hire, reward them in some fashion.

Once you have a team in place, make sure to share the goals and philosophy you have for your business.  Encourage your team to share any things that they think you could be doing better and you should share any tips with them on how to improve productivity.  This will help them feel important to the company and works towards the company’s mission.

Your advertising must target the right customers

If you plan on advertising, make certain you are using the best method to reach your target customers.  If you are doing well in one area of town, you may want to expand your advertising their by putting leaflets or hangers on doors. If you have a larger team that is more spread out, radio advertising may make sense for you.  Test the waters and see what works best.  It’s also a good idea to ask current customers what type of media they use most.





5 key marketing tips to boost real estate sales

When it comes to marketing real estate, it is essential to be professional and consistent with every listing you are given. By doing so, you will no doubt garner new listings and properly promote and sell those you already have. Whether you are marketing a $300k home or a $3million dollar home, every property should get the same professional attention.

Read on for the top five key marketing strategies that will help you attract more buyers and increase real estate revenue.

1. Use real estate email flyers 

Real estate email flyers are growing with popularity, and with good reason.  They allow you to immediately announce new listings, price reductions and open houses to a targeted group of recipients. This helps you be that much more productive with your day giving you more time to focus on other things. In addition, the immediacy ensures that the information does not go stale as in the time it would take to print up and share a flyer.

2. Make sure you are asking for testimonials

A happy client is always willing to lend a helping hand I find. Be sure to encourage your satisfied clients to go online to sites like Yelp and Google+ and write a testimonial about their experience.  You should also include a page on your website that has links to your profiles on review sites.  Aside from asking, you can also send out an email with a link to where you want them to leave a review and include your profile links in all of your messaging.  The idea is to make it as simple as possible, and they will be more likely to leave a review.

3. Professional photography is imperative.

Professional photography is a must for every listing, regardless of the price.  The quality of the photography can either attract people or turn them away.  There are a ton of places to get use out of these photos.  You can use them everywhere from your personal website to social media, brochures, flyers, blogs and more.  We all know by now how competitive real estate can be, for that reason, top notch advertising is essential to your brand and marketing strategy.

4. Stage in the virtual age

There are so many new ways to make your listing stand out.  The hottest one at the moment that agents are using is virtual staging.  It’s an awesome tool that allows you to digitally stage a home.  You can choose everything from furniture and décor, even a new wall color.  This really makes a great first impression and from what I have read, these homes stay on the market for a lot less time.

5. Boost Your Facebook Posts

Ever since we have seen the reduction in the organic reach you can achieve with your Facebook posts, we have all been a little saddened.  The upside of this is that even though you have to pay to play now, you do not have to spend much to get guaranteed exposure. Take some time to go through your posts each month and see which ones you want to make certain your followers are seeing.  As an example, if you write a newsletter or keep a blog, you might want to boost one of these posts.  All you do is click the boost post button and decide the parameters.  Boom, you’ve just exponentially expanded your reach..for little money.

In conclusion, marketing your properties in both new and innovative ways is key to getting that sale.  It is definitely something you do not want to skimp on, even if you feel the property sells itself.  The agent that really goes the extra mile by using all the key marketing tools available, will certainly reap the benefits.



Great Ways To Find Investment Properties in Today’s Market

Today’s market is hot and there are many opportunities out there for acquiring investment properties.  The key is to start looking where everyone else is not.  There are definitely a few resources out there that I bet you are not currently utilizing.  Below I outline some of these fresh ideas.

1. Start using your gift of gab. Let people around you know that you are in the market for an investment property and you will be surprised how the properties make their way to you. Plenty of owners want to sell, but haven’t yet listed their property.  Get to them before the broker. Everyone within your circle, both personal or business, should know what business you’re in. Tell them to think of you first when they find a motivated seller.

2. Take advantage of the Internet. There are tons of websites that post properties for sale or rent by owner.  Craigslist is very popular but also look for some of the less popular websites for finding deals.

3. Take to the road and search for “For Sale by Owner” signs. Many times, owners will put out a sign before listing to test the market. Call the number on every sign you see and find out the name of the owner and send mailers out to them.  When it comes time to execute, check out FllyerUs.com.  You can create and email flyers to both agents and real estate professionals in your area.

4. Look for abandoned properties. Clearly the owner is not interested in dealing with the property so they might sell cheap.  Once again, locate the owner’s name on the county tax website and send out a mailer.

5. Check into Tax Lien Auctions. If a homeowner fails to pay their tax bill, a lien may be placed on the property.  By taking ownership of the tax lien you are able to collect interest from the government and maybe take over ownership of the property.  There are specific rules and regulations based on the specific town and state it is located in, so you will want to do your homework beforehand.

7. Offer someone a finder’s fee. There are always people you know that seem to hear about the good deals. Offer a pay per lead arrangement and see what happens.

8. Check out eviction notices.  Take a field trip to your town hall to get info on local eviction notices.  It will not only have the name of both parties but also the property address.  A landlord who just went through the process of evicting tenants is more than likely motivated to sell.

9. Chat With Local Builders  Local builders can prove to be excellent resources for unfinished properties where the owner or investor did not have the financial resources to complete the job. These provide great opportunities for investors to complete the job and turn a profit.


Love Fashion, Art, Cooking? Start a Lifestyle Blog

If you are looking for a creative outlet, lifestyle blogging can be a very rewarding and fun way to express yourself.  Starting a blog can be a cool new hobby or if you have a business, a great way to market your brand online.  It is super easy to get started and not too costly.  Even without too much computer knowledge, you can certain get one going.  This article will give you some basic guidance on how to start your own blog quickly and with ease.

First Steps To Getting Your Blog Up and Running

Come up with a Theme and Name For Your Blog

Creating a “lifestyle” blog does not mean you are recording every move you make.  Most of the time, lifestyle bloggers will focus on a particular theme or topic for their posts.  Doing this helps followers understand the flow of your blog.  It will also give you a hand in creating content that remains focused.

When it comes to thinking about ideas for content, make sure you keep it to things you find interesting and exciting. Some fun topics could be beauty, fashion, family life, or cooking.  Now you do not have to create a theme for your blog, but it will certainly help drive traffic to your site.

So now comes the fun part!  Coming up with the name.  This is a tough one for people.  A few things to keep in mind are that your blog name should be simple for people to both remember and spell.  It should also have some sort of tie in to either you or the topics you are covering.  Once you’ve got a great idea for a name, be sure that you Google it. Do a check to ensure there aren’t any existing blogs or businesses with the same name.

Now you need to give that domain name a check! This is the last major thing to do before being done with this step. You can quickly head over to any domain registrar and check if it’s available. If it is not, try coming up with different combinations, shortening the name, or there is always the option of using alternate domains like .co.

Choose a blogging platform and Register Your Domain Name

There are of bunch of blogging platforms to choose from.  Blogger is free and pretty simple to use.  Wordpress is probably the most recognizable one and it provides you with access to a ton of features and plugins.  There is a free online version, or the .org version that you host yourself.

It can be confusing but the main thing you need to know is that the free version is limited in what it can do for you and it also does not let you advertise or utilize custom themes.  I personally like WordPress because your blog is secure on your own server.

Now back to your domain name.

Of course, like with any other business service, there are lots of sites where you can purchase your domain. One thing to keep in mind is you will need hosting as well. The nice thing is that when you register you also purchase your hosting.  They go together.

A few good domain registrars that are known to be reputable are HostGator, GoDaddy and Namecheap. I can also say that I have know these to have good customer support as well.

Social Media Management Tools

So I definitely want to stress the importance of incorporating social media into the marketing of your blog.  It is a necessity if you want to have a successful blog.  Sites like Instagram, Facebook and Twitter are key to getting your blog in front of a big audience.

Once you get started posting regularly, you definitely want to incorporate scheduling out your posts. Scheduling your social media posts guarantees that you never miss an important deadline or post because of loss of internet access or any other unforeseen event.  Doing this will save you a boatload of time and will allow you to focus on your writing and further branding of your blog.

In closing,  blogging can be a very rewarding creative outlet and if done right, can be monetized as well. In turn, you do need to dedicate time into constantly learning more and keeping up with changes on the internet and social media. Doing so will help you maintain it, grow it and certainly turn it into something that’s more than a once-in-awhile hobby.  I hope these tips have been helpful and I wish you much blogging success!

What’s the Difference Between a “Cold” Psychic Reading and a “Hot” Psychic Reading?

psychic readingsPsychics, who are also known as mentalists, mediums, illusionists or fortune tellers, are men and women who claim to have ESP powers (extrasensory perception) such as telepathy and clairvoyance. While normal people learn information through traditional and scientifically sound methods such as simple conversations, physical interactions, and observations, psychics have a rare ability to know things by using the supernatural powers of their own minds. When a psychic meets privately with a client or performs on stage, he does either a cold or hot reading.

What is a Cold Reading?

When the psychic interacts with a complete stranger, he is performing a “cold” reading. In a cold reading the psychic knows absolutely nothing about the other person – not even his name – but somehow manages to deduce facts about him that were never willingly shared. Believers in psychic phenomena point to cold readings as proof of some misunderstood, magical ability of the human brain. They argue that only supernatural abilities can explain how cold psychic readings can be so accurate.

What is a Hot Reading?

A hot psychic reading is the opposite of a cold one. The psychic’s client is not a stranger, but also not a friend or even an acquaintance. Although they are meeting face to face for the first time in a hot reading, the psychic goes into the session or stage act with information already in hand. They may have overheard a client’s conversation while he was in line for a show, listened to a phone call, looked into their background for their family history, or simply explored their social media profiles to find out about their current job, their education, hobbies, dreams, and family members like children or a husband / wife. The difference between that and a cold reading is how the psychic comes by the client’s information.

The ultimate result of hot and cold readings are the same: the psychic appears to know more than he should. The person on the receiving end of the reading is unable to understand how the psychic could know what they know, and they conclude that unexplained, paranormal abilities must be involved. Once the psychic proves his ability to know about that person’s present and past, that person will trust the psychic when he predicts the future.

What Do the Critics Say?

Critics say that every psychic interaction is a hot reading, meaning that psychics already know about the person. They claim that cold readings are nothing more than educated guesses. Much can be deduced about someone based on general observations: accent, age, fashion and hair style choices, gender, race, ethnicity, and body language. If someone is wearing a religious symbol on their clothing or on accessories like bracelets and necklaces, the psychic could easily guess what their beliefs are. The best online psychics must always appear to know more than he actually does. This manipulates the person on the receiving end of the reading into believing that the psychic has supernatural abilities.

How To Increase Natural Pheromones In Body

pheromonesPheromones are chemicals that are produced naturally by humans which create a scent that attracts the opposite sex. When someone refers to a chemical attraction between two people, they are actually referring to pheromones. Since pheromones attract members of the opposite sex, increasing them may lead to more attention from the opposite sex. These tips can help both males and females to increase natural pheromones.

Raise Testosterone Levels

Although testosterone is thought of as a male hormone, some levels of the hormone are present in both males and females. Exercising to increase the hormone can lead to increased pheromone production in both males and females. You can try exercises like weight lifting and other exercises that work the body’s large muscle groups to stimulate testosterone and thus pheromone production. Many females fear that strength training exercises will cause them to look too bulk, but females do not have to worry about gaining too much muscle mass. Testosterone production in females is naturally more limited than a male’s, so they will not look overly bulky.

Consume Zinc

Consuming zinc can also raise testosterone and pheromone levels. Foods that are high in zinc include red meat, lean pork, chicken, peanuts, eggs, yogurt, milk and cheese. These foods are also low in fat and high in protein. Small amounts of zinc supplements can also be used to boost pheromone levels.  The best pheromones for men usually contain Zinc in their products.


Dehydroepiandrosterone, or DHEA, is produced naturally in the body, and helps both females and males stimulate sexual hormones. Taking 10 milligrams of synthetic DHEA per day can increase the production of pheromones for both males and females.

Take a Hot Bath

Washing with some soaps can actually remove most of the body’s natural pheromones. Try bathing in hot water with no soap and using sandalwood essential oils to naturally kill bacteria that causes body odor. This will help you stay clean and odor free without removing your body’s natural pheromones.

Sleep Well

Make sure to get a good night’s sleep. Maintaining a good sleep routine and getting the proper amount of sleep each night ensures that your body produces optimal levels of hormones and pheromones. Losing sleep can also cause your libido to decrease.

Following these simple guidelines can help your body produce more natural pheromones, and maintain the level of pheromones your body is already producing. Increasing your body’s natural pheromones can help you attract members of the opposite sex.

Get To Know The Toyota 2rz Engine.

toyota engineThe Toyota family has always been conscious about engine performance. They have always striven to make powerful engines that also are economical in terms of fuel consumption. We all know the engine determines the performance of a car, a good engine will lead to a good performance car and on the flip side a poor engine will lead to a poor performance car. All the same, it all begins with the type of engine running your car, that will decide if your car is capable of running great distances and on a tough terrain or it is just a city car that can take you to work and back. To give its customers a good performance car engine, Toyota came up with the 2rz engine.

The Toyota RZ engine family as well as the Trailgear parts are built in Japan and is a group of engines series that have a straight-4 piston. This family of RZ engine series is made up of a cast iron engine block combined with aluminum SOHC or DOHC cylinder heads to give it the needed physique. The engine series utilizes EFI fuel injection in combination with 2 or 4 valves per cylinder and forged steel connecting rods to give it a powerful working ability. This engine family is made through high-tech engineering where computers are used to ensure efficiency in design. One of the best engines in this family is the Toyota 2rz engine.

The Toyota 2rz engine is a 2.4 L (2,438 cc) version with a bore of 95 mm and a stroke of 86 mm. This engine has a wide range of combination of heads and fuel delivery systems available in the market for consumer preference. The SOHC engine option is made up of two valves per cylinder. The valve adjustment technology used is by shim over bucket giving the engine an average output of around 120 PS (88 kW) at 5,200 rpm. The first engine design originally had a carburetor induction system which was then upgraded to Electronic Fuel Injection that led to an E suffix added to the engine designation to match up with the new improvements. Toyota recommended the use of specified unleaded fuel with a rating of at least 91 RON to fuel this engine.

The engine was widely used to power many motor vehicle designs from like the 1989–2004 Toyota Hiace. A new engine model for the Toyota 2rz engine that combined the RZH1xx engine series together with the 2RZ-E engine variant was built in 1998 to power this model of cars. This new engine was more powerful and also more economical on fuel consumption. It gave the new Toyota Hiace a whole new touch from its predecessors.

Another model of the Toyota 2rz engine is the 2.4 L and 2,438 cc version, 2RZ-FE and 4RB1 or 4RB2 ( Chinese model). This engine has a bore of 95 mm and a stroke of 86 mm with a compression ratio of 9.5 to 1 and a total output of 142 hp (106 kW) at 5000 rmp.

The engine also has 160 lb•ft (217 N•m) of torque at 4000 rmp. This engine is engineered to get rid of balance shafts and combines four valves per cylinder. It is a DOHC engine that features valve adjustment technology by shim over bucket. Due to the great power and stability wielded by this engine, it was used to make the 1995–2004 Toyota Tacoma 4×2 and the 1998–2004 Toyota Hilux.

Is It Time To Subscribe To An Identity Protection Service?

identity stolenIdentity theft is one of the many malpractices that businesses may find themselves exposed to without actually getting to know how this kind of situation has been created. This kind of instance do happens when a business’ personal information like login details have been stolen and then subjected to misuse. The people having this information will in most instances try as much as they can so as to exploit any opportunity they can get as long as the business in which the personal data has been stolen is not aware of this kind of breach. For instance, if a person’s social security number has been stolen, such information can be used to commit frauds like tax fraud and many other ill-intended actions such as defamations.

Identity theft can be attributed to many causes however in most cases personal negligence can be regarded as one of the major leading factors. For this reason, it is always highly encouraged that we should be careful with where we keep our personal information and also as to whom we should confidently share our personal data with. Unethical computer practices like hacking can also lead to massive identity theft cases as the hackers will always use their advantage over the targeted network and make away with or modify some of the personal information which may prove to be of high value.

If a business becomes a victim to identity theft then it that case many things will be put at stake. For example, data on tax returns and any other possible payment can be modified at the mercy of those in possession with this kind of information such that in the end a business ends up on the losing side. If all the necessary data checks have been done and it is found that some identity theft has taken place, the first step that must always be taken is to ensure that the affected account is safeguarded from further data breaches. This can be done by contacting the management team of the network which the business or an individual may have stored the given personal information.

The digital environment should at all times be safe for any kind of data storage and sharing and any threat to this kind of freedom must be dealt with accordingly. If you happen to be a victim of identity theft, then you should heavily consider signing up for one of those ID protection services. Keeping silence is what encourages many criminals out there to continue with this kind of damaging practice. Remember, under the United States federal and state laws identity theft is a criminal theft that can be executed by a court of law. By contacting a lawyer an identity theft will be better placed in receiving any kind of compensation awarded following a successful petition.

Do People Really Need Pet Insurance?

vet visitThe main reason why pet owners buy pet insurance is to be able to hire a vet if their pets get injured or sick. Most of them consider their pets as part of their family, and they would do anything to find the money needed for their pet’s medical bill. For this reason, they end up considering pet insurance as the solution.

Why might pet insurance be necessary?

Vet’s bills are increasing with time, and new expensive treatment methods are becoming available, which make the medical bill the primary reason people consider buying the insurance. The current amount of pet insurance claim is approximately £650, but the cost can run into thousands for pets with on-going conditions.

Other pet owners consider this insurance to cover the expenses of replacing a particular high-value pet like a pedigree show dog, in case it dies or stolen.

Recommended Reading: The Cost of Pet Insurance

Risk factors

Pet owners need to consider the venerability of their pet breed to disease before making a decision on whether they will buy pet insurance or not. Labradors, for an example, can cost the owner thousands of pounds as it often suffers from torn cranial cruciate ligaments that need surgical treatments. Another example is the high likelihood of some pure breed dogs to have digestive issues, or bladder issues, or fragile bones.

So, the owner should do some research to find out the common problem that their pets might have, which will not only help them to prevent those disease from ever happening but also let them estimate the types of costs they may incur throughout their animal’s lifetime. Furthermore, they may ask their vet whether the pet could be susceptible to any recurring or chronic conditions.

The need for personal liability cover

Some animals especially dogs can potentially injure people or other animals, or cause damage. As a result, the pet owner could likely pay for thousands of pounds to the other party if the other party decides to sue him or her.

Pet insurance could cover such a situation if the owner obtained a pet insurance that either just includes the third party situation or a comprehensive insurance policy that cover this situation. It is worthy for the pet owner to check whether his or her home contents insurance covers him or her for third-party if his or her dog harms an animal or a person.


This is an alternative to pet insurance where pet owners decide to keep saving a certain amount of money to pay for potential medical bills for their pets. They need to decide critically on the amount they can realistically put aside as well as being disciplined to achieve this goal. Self-insurance is more efficient when a pet owner has several pets, rather than buying a policy for each of them.

However, the owner may have to pay the vet before he/she accumulate enough money to cover his/her pets. Besides, it may be very difficult to find an affordable insurance if one of his/her pet develops a chronic condition that needs thousands of pound for treatments.

Should the pet owners get pet insurance?

Before pet owners go for this insurance, they should answer the following questions:

  • Can one cover the average pet’s medical bills from this or her additional income without straining other essentials? If so, a decision not insurer one’s pet can potentially save him/her money.
  • Would one struggle to find the money if his or her pet need a surgery or is severely injured? If so, one should probably consider getting this insurance.


Can Pheromones Really Increase Attraction?

Pheromone sprays have been around for a while, but are just starting to pick up more popularity. If you don’t know what pheromones are, they are basically chemicals that the body puts off through our various bodily fluids, which are said to attract the opposite sex. Pheromones are one of the most basic and fundamental parts of attraction, which we do not seem to pick up on mentally, but our bodies and are sense, are attracted to these pheromones subconsciously.

Scientists have found out that when spraying these pheromones on our bodies, we are more apt to attract a member of the opposite sex, who is said to pick up on these chemicals. When you stop to think about the concept, it truly does make sense and it has proven to be successful in a bunch of different test studies.

This has led to the creation of a handful of pheromone based products such as Nexus Pheromones, which you can spray on your body in an attempt to gain an advantage in the attraction department. It has been said that the opposite sex is a lot more attracted to an individual that is wearing this type of spray, although there have been some controversies over whether the attraction is really something that is occurring due to the pheromone spray, or if it is the increased confidence that is being put off, due to the mental advantage of knowing that the subject has used pheromone spray.

There is definitely a mental aspect that may play a role, as a lot of people may feel a placebo effect, which in turn affects their overall confidence level, ultimately raising it and giving them an inherent advantage. While the reality is that both of these things probably play into the equation, there is no question that results have pointed that pheromone sprays do in fact do what they say they do. That is, they have been proven to provide individuals an advantage in attracting members of the opposite sex, over those that did not use the pheromone spray.

If you want to get your hands on one of these products, doing a simple internet search should turn up some various sprays that are on the market today. It is a great idea to do some research and find a reputable company, so you know you are getting a product that other consumers have rated highly.