When it comes to marketing real estate, it is essential to be professional and consistent with every listing you are given. By doing so, you will no doubt garner new listings and properly promote and sell those you already have. Whether you are marketing a $300k home or a $3million dollar home, every property should get the same professional attention.
Read on for the top five key marketing strategies that will help you attract more buyers and increase real estate revenue.
1. Use real estate email flyers
Real estate email flyers are growing with popularity, and with good reason. They allow you to immediately announce new listings, price reductions and open houses to a targeted group of recipients. This immediacy ensures that the information does not go stale as in the time it would take to print up and share a flyer.
2. Make sure you are asking for testimonials
A happy client is always willing to lend a helping hand I find. Be sure to encourage your satisfied clients to go online to sites like Yelp and Google+ and write a testimonial about their experience. You should also include a page on your website that has links to your profiles on review sites. Aside from asking, you can also send out an email with a link to where you want them to leave a review and include your profile links in all of your messaging. The idea is to make it as simple as possible, and they will be more likely to leave a review.
3. Professional photography is imperative.
Professional photography is a must for every listing, regardless of the price. The quality of the photography can either attract people or turn them away. There are a ton of places to get use out of these photos. You can use them everywhere from your personal website to social media, brochures, flyers, blogs and more. We all know by now how competitive real estate can be, for that reason, top notch advertising is essential to your brand and marketing strategy.
4. Stage in the virtual age
There are so many new ways to make your listing stand out. The hottest one at the moment that agents are using is virtual staging. It’s an awesome tool that allows you to digitally stage a home. You can choose everything from furniture and décor, even a new wall color. This really makes a great first impression and from what I have read, these homes stay on the market for a lot less time.
5. Boost Your Facebook Posts
Ever since we have seen the reduction in the organic reach you can achieve with your Facebook posts, we have all been a little saddened. The upside of this is that even though you have to pay to play now, you do not have to spend much to get guaranteed exposure. Take some time to go through your posts each month and see which ones you want to make certain your followers are seeing. As an example, if you write a newsletter or keep a blog, you might want to boost one of these posts. All you do is click the boost post button and decide the parameters. Boom, you’ve just exponentially expanded your reach..for little money.
In conclusion, marketing your properties in both new and innovative ways is key to getting that sale. It is definitely something you do not want to skimp on, even if you feel the property sells itself. The agent that really goes the extra mile by using all the key marketing tools available, will certainly reap the benefits.