5 tips for a successful landscaping business

When starting a landscaping business, your level of success is dependent upon many variables. Whether you are looking to start a lawn-care company or expand your current business, there are definitely tips that can help you achieve success.

Choose The Right Business Management Software

Choosing the right business management software is crucial to the success and growth of your landscaping business.  When you are looking, you want something that is feature rich and won’t break the bank. I have heard great things about ScaperSoft.  It has all the key internal and project management functions your business needs to organize your business and increase profitability.  We also really love that it is actually developed by lawn care professionals.

Research your market and define your business

In order to keep any business going, you need customers to convert into long term clients.  Whether you are trying to move to a full time lawn care business or just expand your company, you need to clearly identify who your customer is.  Some businesses scope out their competition to come up with pricing or any other relevant info.  Another idea is to reach out to professional trade organizations to help you out in forecasting revenue based on your area’s demographic information.

Match equipment to your services and customers

Buying the right equipment to fit your customer’s needs is key to your overall growth and success. You have determined what services are needed in your area and what you need your revenue goals to be.  Now you need to match up those goals to the right equipment, personnel etc. This is a crucial part of your business plan.  Having the wrong equipment can be a business killer.  Having the right equipment can cost a bit more but it will help your business become more profitable and efficient.

Employ good workers and hold onto them

The green industry is always growing and with that it becomes more and more difficult to find and keep good workers.  Getting referral from current employees is one of the best way to get new workers.  They tend to have the a low turnover rate when it comes to new hires.  If an employee does bring in a good new hire, reward them in some fashion.

Once you have a team in place, make sure to share the goals and philosophy you have for your business.  Encourage your team to share any things that they think you could be doing better.  This will help them feel important to the company and works towards the company’s mission.

Your advertising must target the right customers

If you plan on advertising, make certain you are using the best method to reach your target customers.  If you are doing well in one area of town, you may want to expand your advertising their by putting leaflets or hangers on doors. If you have a larger team that is more spread out, radio advertising may make sense for you.  Test the waters and see what works best.  It’s also a good idea to ask current customers what type of media they use most.

 

 

 

 

5 key marketing tips to boost real estate sales

When it comes to marketing real estate, it is essential to be professional and consistent with every listing you are given. By doing so, you will no doubt garner new listings and properly promote and sell those you already have. Whether you are marketing a $300k home or a $3million dollar home, every property should get the same professional attention.

Read on for the top five key marketing strategies that will help you attract more buyers and increase real estate revenue.

1. Use real estate email flyers 

Real estate email flyers are growing with popularity, and with good reason.  They allow you to immediately announce new listings, price reductions and open houses to a targeted group of recipients.  This immediacy ensures that the information does not go stale as in the time it would take to print up and share a flyer.

2. Make sure you are asking for testimonials

A happy client is always willing to lend a helping hand I find. Be sure to encourage your satisfied clients to go online to sites like Yelp and Google+ and write a testimonial about their experience.  You should also include a page on your website that has links to your profiles on review sites.  Aside from asking, you can also send out an email with a link to where you want them to leave a review and include your profile links in all of your messaging.  The idea is to make it as simple as possible, and they will be more likely to leave a review.

3. Professional photography is imperative.

Professional photography is a must for every listing, regardless of the price.  The quality of the photography can either attract people or turn them away.  There are a ton of places to get use out of these photos.  You can use them everywhere from your personal website to social media, brochures, flyers, blogs and more.  We all know by now how competitive real estate can be, for that reason, top notch advertising is essential to your brand and marketing strategy.

4. Stage in the virtual age

There are so many new ways to make your listing stand out.  The hottest one at the moment that agents are using is virtual staging.  It’s an awesome tool that allows you to digitally stage a home.  You can choose everything from furniture and décor, even a new wall color.  This really makes a great first impression and from what I have read, these homes stay on the market for a lot less time.

5. Boost Your Facebook Posts

Ever since we have seen the reduction in the organic reach you can achieve with your Facebook posts, we have all been a little saddened.  The upside of this is that even though you have to pay to play now, you do not have to spend much to get guaranteed exposure. Take some time to go through your posts each month and see which ones you want to make certain your followers are seeing.  As an example, if you write a newsletter or keep a blog, you might want to boost one of these posts.  All you do is click the boost post button and decide the parameters.  Boom, you’ve just exponentially expanded your reach..for little money.

In conclusion, marketing your properties in both new and innovative ways is key to getting that sale.  It is definitely something you do not want to skimp on, even if you feel the property sells itself.  The agent that really goes the extra mile by using all the key marketing tools available, will certainly reap the benefits.

 

 

Welcome To The Place Web Site

PLACE (Projects Linking Art, Community & Environment) is a national nonprofit organized as a 501(c)3, publicly-supported charity. PLACE’s  mission is to empower communities to participate in a development process that leads to the creation of inspiring new places.

The PLACE organization works with city governments and community leaders to create sustainable, mixed-use, mixed-income neighborhoods for artists and creative businesses. PLACE’s team is actively engaged in the development of state-of-the-art, green communities across the country.

Headquartered in Minneapolis, PLACE also has local offices in Ventura, California. A national board of directors who are recognized leaders in their fields governs the organization.