When starting a landscaping business, your level of success is dependent upon many variables. Whether you are looking to start a lawn-care company or expand your current business, there are definitely tips that can help you achieve success.
Choose The Right Business Management Software
Choosing the right business management software is crucial to the success and growth of your landscaping business. When you are looking, you want something that is feature rich and won’t break the bank. I have heard great things about ScaperSoft. It has all the key internal and project management functions your business needs to organize your business and increase profitability. We also really love that it is actually developed by lawn care professionals.
Research your market and define your business
In order to keep any business going, you need customers to convert into long term clients. Whether you are trying to move to a full time lawn care business or just expand your company, you need to clearly identify who your customer is. Some businesses scope out their competition to come up with pricing or any other relevant info. Another idea is to reach out to professional trade organizations to help you out in forecasting revenue based on your area’s demographic information.
Match equipment to your services and customers
Buying the right equipment to fit your customer’s needs is key to your overall growth and success. You have determined what services are needed in your area and what you need your revenue goals to be. Now you need to match up those goals to the right equipment, personnel etc. This is a crucial part of your business plan. Having the wrong equipment can be a business killer. Having the right equipment can cost a bit more but it will help your business become more profitable and efficient.
Employ good workers and hold onto them
The green industry is always growing and with that it becomes more and more difficult to find and keep good workers. Getting referral from current employees is one of the best way to get new workers. They tend to have the a low turnover rate when it comes to new hires. If an employee does bring in a good new hire, reward them in some fashion.
Once you have a team in place, make sure to share the goals and philosophy you have for your business. Encourage your team to share any things that they think you could be doing better. This will help them feel important to the company and works towards the company’s mission.
Your advertising must target the right customers
If you plan on advertising, make certain you are using the best method to reach your target customers. If you are doing well in one area of town, you may want to expand your advertising their by putting leaflets or hangers on doors. If you have a larger team that is more spread out, radio advertising may make sense for you. Test the waters and see what works best. It’s also a good idea to ask current customers what type of media they use most.