5 Reasons Why Your Business Should Be Using G Suite

 

At one point Office 365 was the main player in the email hosting area. Speed ahead to now and you have its toughest rival, G Suite.  It is definitely, in our humble opinion, the best email solution out there for businesses (along with its other great features (i.e.Google Drive storage, Google Docs and Google Sheets etc).

 

Here are five reasons your business will benefit from using G Suite

 

Most are familiar with it

G suite is super popular and chances are your employees are already using products like Gmail or Google Docs.  This is a great benefit for your business since it shortens the learning curve quite a bit and makes the transition really easy. If you were using something like Office 365, you would be looking at a lot more training for your staff.

When it comes to mobile devices, G Suite has the best compatibility compared to any other email provider. So it pretty much works everywhere!  Another nice perk is that you can switch with a simple click between your personal Gmail account and your G Suite accounts.

Affordable pricing

The pricing structure is definitely attractive for businesses.  A monthly subscription ranges between $5 and $10 per user for their enhanced office suite. For the business versions of Microsoft Office 365,  you can expect the monthly cost to be in the range of $8.25 to $12.50 per user for the premium edition.

It is very reliable

When it comes to reliability, Google is one of the best. They guarantee an up time of at least 99.9% for their G Suite Covered Services.  In addition, you will not experience any scheduled downtime or maintenance windows with G suite. Every one of their data centers is built with redundant infrastructure.  With that being said, nothing is perfect as with any service.  If you are experiencing issue with any of their products, check out their G Suite status dashboard for updates on when they will be fixed and up and running again.

Simple to use

With just one login, you have access to all the apps within G suite.  No need to login other places.  In addition, if you are working within a team, you are automatically able to share information. Employees and even customers will be able to collaborate on digital files in real time.

When it comes to your website, you can seamlessly integrate your WordPress site with Google G Suite.  This means you can manage WordPress user accounts entirely from G Suite. You will not only get ease of use from using G suite but you will also have better control over employee access, increased security and one click login with user profiles automatically populated with their real names.

Now let’s talk email organization.  We all know how easily your inbox can get overrun.  A big advantage with G suite is that messages can be archive in the cloud so you won’t need to sync them to another device.

Best in security

Google Cloud Platform offers the highest levels of security on the market and this is what G Suite is built on top of.  For this reason, you have some of the biggest companies in the world using G suite.  Everyone from HP to Verizon knows they can put their trust in G suite since they have expertise and industry-leading knowledge backing each one of their products.

Here are just some of the ways your data is protected:

  • Admin has full control: The administrator has the ability to view reports, control how data is protected and even control mobile devices. They can also remove permissions for employees having the ability to enable less secure apps.
  • Encryption: Provides email encryption in transit.
  • Audits, and assessments: Several independent third-party audits happen on a regular basis.
  • Data retention: Offers the ability to search, retain, archive and export data.
  • High level of privacy: You own your data. Your data will never be used for advertising purposes.

Final thoughts

As we outline above, G Suite is a great all-in-one solution for everything from email hosting to storage. It also has some of the best tools for collaboration, organization, and security.  It’s ease of use and price point make it a great option for businesses of any size.

 

Seven Organization Tips To Help Boost Your Productivity At Work

Productivity is about being fiercely efficient.  It is working towards getting more work done faster and with less.  In order to achieve a great level of productivity, you have to look at how you handle organization at work.

When your mind and work space are cluttered, your attention decreases and performance levels plummet.  You will find yourself forgetting important meetings and deadlines.  If this sounds like you, you are not alone.  Many people struggle with organizing both their work life and their home life.  Let’s dive in and see how you can start organizing yourself at work so you feel in control and competent.

Here are seven ways to get yourself better organized at work and boost your productivity

1. Get rid of junk

Having a messy work space with papers all over your desk is a recipe for disaster. Who can be productive when the piece of paper they need is buried under the sandwich shop menu.  Having a clean desk is essential to being organized.

Put together piles for all your stuff.  Make a toss pile for anything you clearly don’t need (that to do list from last year, take out menus from places you never order from..you get the idea).  A store pile for stuff you need to hold on to but don’t need access to any time soon and a pile for stuff you need to have on hand.

2. Tackle your to do pile

Your current to-do list is what you need to really put your efforts towards when it comes to your organization efforts.  Grab those file folders and create one for every project you have. Once the project is completed, take time to go through all the papers and discard what is not needed anymore. So that you keep your organization in check, take the completed project folders and store them away.  This is where a filing cabinet would come in handy.

3. Clear off your desk

Now that you have sorted the papers on your desk and found a home for them, your desk should be nice and clear.  In order to ensure you don’t wind up with another messy pile, you should handle every piece of paper that comes across your desk the moment you get it.  Throw it out, act on it if necessary or file it.

4. Organize your virtual work space  

Your email is a workstation on its own and can really be so useful with keeping you organized.  Technology nowadays is constantly coming out with ways to help tools like email work that much more efficiently for you.

Keeping your business relationships organized is essential to moving your relationships forward.  Knowing what’s next with each contact helps keep you in control.  Whether it is when to set up your next communication or keeping notes on contacts to remember things like how you met, phone call notes, and other important details, you will always stay ahead of the game.

5. Organize your desk before going home

In order to be ready to hit the ground running in the morning, you need to have a clear desk.  Go through whatever is still on your desk at the end of they day and properly organize papers.  You may just find something that you forgot to handle that day. Now your desk will be clutter free and your mind will be too.

6. Be proactive

It may make sense to come into work and handle whatever is on your plate for that day.  The only issue with this is that you will find yourself reacting in the moment to something that you may have had a better response to had you planned better.

This means you want to prepare for your days in advance.  Sit down for a few minutes at the end of the day and see what is on your plate for tomorrow.  Perhaps there are some small things you can handle quickly before closing out for the day that will make your day start off smoother in the morning.

7. Make an appointment with yourself

In an effort to see past the task at hand, you should set an “appointment” with yourself each week.  Use this time to do things that may normally take a back seat like tracking progress, brainstorming and strategizing about ideas and solutions.  This will help keep your mind more organized which will lead to more productivity overall.

Final thoughts

Organization is essential to increased productivity.  When you are organized, you are able to think more clearly and you feel better equipped to handle the work on your plate.  The above tips will help you organize your work space and mind so you can give your best each day.

8 Tips For Becoming A Better Team Leader In 2019

 

Whether you are currently in charge of a team or about to take on one, leading a team can be a tough task.  In order to make the experience successful for everyone involved, you need to have the right practices in place.

Below are eight tips to help you become a better team leader in 2019

 

Get to know your team members

Leadership is greatly about the influence you have on your team and getting them to achieve your objectives.  The only way to be successful at this is to know who your team members are and what makes them tick.

Get to know them by finding out if they have any issues as well as what their own aspirations are.  Try to identify individual strengths and weaknesses so you can lead them effectively.  This will help foster a team bond and you will also gain their respect and trust.

Remember to be fair

As a team leader, you are in charge of assigning tasks and setting schedules for your team.  Personalities differ and you may prefer some coworkers over others but showing preferences is something you want to stay away from. If you find you are having trouble being fair when it comes to delegating tasks, ask for help from your manager.  They can take a look at your task assignments and offer their opinion.  You can also switch things up by allowing employees take turns on picking which assignments they want.

Conduct yourself professionally

As a team leader, your coworkers are looking at your every move.  If you are outside of your office chit chatting all morning, they will take notice.  Not to mention their level of respect for you will start to diminish.  Lead by example by working hard so your team members know what your expectations are.

In addition, office politics are always lurking.  Watch how you handle complaints between coworkers.  If there is problem, fix it.  Stay away from gossiping about it to others in the office.  Engaging in office gossip is just another way for your team to lose respect for you as their leader.

Don’t make yourself exempt from tasks

Just because you are team leader does not mean you are exempt from doing the “mundane” tasks.  Whether it is making sure the office kitchen is tidy or the copier always has paper, your name should be part of the rotation along with everyone else.  While these tasks may seem below your pay grade, your team members will definitely respect you more if they see you in the trenches with them.

Furthermore, when it comes knowing team productivity, you need to have a team progress tracking software in place.  This will allow you to see what each person is working on, what they have finished up as well as what is in the pipeline.  Knowing in real time where everyone is with their work is essential to a productive team environment.

Be prepared to be the “bad” guy

As team leader, you may not have direct hiring and firing power, but your input will be expected in these matters.  You will most likely be a part of interviews as well as situations that may require disciplinary action.  Even though a co worker may be a friend, you need to be ready to enforce whatever is necessary in that given situation.  That could be termination or suspension.  It is not fun being the bad guy, but handling situations fairly and appropriately is critical to the overall success of your team.

Follow Company Policy 

It may be tempting to bend the rules and allow an exception, but don’t without approval from your boss.  Following company policy is essential to protecting not only you but the company from any accusations of discrimination.

Have the right attitude

The attitude and presence you show up to work with has an effect on everyone.  As a team leader, your attitude sets the example for your team.  So do what you need to do to show up pleasant and positive.  It truly is contagious and your team will be ready to work harder and better together.

Consider what others have to say

The sign of a successful leader is one that encourages others to share their ideas.  As you are thinking about the type of team environment you want to have, keep this key point in mind.  You want people to feel comfortable speaking up and sharing their opinions and views. By doing this, you will have a team that will be that much more innovative, creative and ready to work hard for you.

 

 

 

 

 

7 Tips To Help Boost Sales For Your Shopify Store

 

In the world of ecommerce, competition is fierce. Shopify has become one of the most popular ways to sell online and whether you are just getting started or have a store already, you want to make sure you are employing the right tactics to not only drive more sales but boost productivity.

Below are 7 tips to help you boost

sales to your Shopify store.

 

1. Site navigation

When a customer comes to your website, they want and need to be able to navigate through it with ease.  This not only makes it more likely for them to make a purchase, but it will also bring them back in the future. As a good practice, have friends and family visit your site to see what their experience is. You can also use a tool like Usability Hub to see how users are navigating through your website.

2. Site speed

The speed at which your site loads is essential.  Most customers will abandon your site if it does not load within three seconds or less.   With all the competition out there, there is not room for error here.  Not to mention that site speed is an important google ranking factor as well.  A slow site equals decreased sales.

3. Use Cart Abandonment Emails

Abandonment cart emails are a highly effective tool to help salvage potentially lost business.  With these emails you get the opportunity to provide your customers with a reminder about their incomplete purchase and encourage them to complete it.  By doing this, you will be able to recapture sales and boost revenue.

4. Improve Your Email Campaigns

If you have not started collecting your customer’s email addresses, now is the time.  For those of you who have a nice database going, you need to be sending out emails on a regular basis.  Here are some occasions when you should be sending one out:

  • When someone signs up, you should always send out a welcome email.  These tend to have some of the highest open rates of any marketing emails.
  • When an order is being processed.  Send out an email letting them know this and another email when the item is being shipped.  People want to be informed of the process every step of the way.
  • When it is email newsletter time, you should have an email newsletter set up that informs subscribers of any new products, sales, fun company news etc.

5. Boost your product reviews

Testimonials and product reviews are like gold for any business. By adding product reviews to your store, you can help boost your conversion rates immensely.  This is for two specific reasons:

  • Social proof: People trust the words of other users more than anything else.  They get to see immediately what customers have to say about the product they are thinking about purchasing.
  • SEO: When you have product reviews on your website, your are boosting the the amount of content on any given page and that in turn gives you a better chance of hitting a few long tail keywords.

6. Connect with your visitors

Asking visitors to subscribe to your email newsletter is good but there are additional ways to connect with them that will help boost their experience with your storefront.  Here are some ways you can engage more with your visitors:

  • Make social media follow buttons more prominent on your homepage.  Just make sure your accounts are actively managed.  You don’t want someone going to your Facebook page where you have not posted anything for two months.
  • If you have a blog, and you should, try to feature it more.  This will help your business connect with your followers more and also help your SEO ranking.
  • Offer special sales every now and again.  Everyone loves a good sale.

7. Upsell Your Products

We have all considered a product where we are then offered to upgrade to something more expensive.  And according to studies, more times than not, it works.  Sometimes customers are not aware of a more fitting product.  You do have to keep in mind a couple of things for upselling to be successful:

  • The product you are trying to get them to upgrade to should be related to the original product.
  • Keep in mind the price of the original product.  People will often have that price set in their mind, so the upgrade you are pushing should be obviously better than the original.

8. Use Instagram shopping

500 million daily users is what you can expect on Instagram everyday.  As a business with a product, you can’t afford to not be on this platform.  Instagram has really come a long way in adding features to help you sell more. You can use both Instagram stories and your profile feed to do an Instagram shopping post.  Add tags to the products in the post along with a caption and filters and you now have created a new revenue stream for your business.

Conclusion

Whether you own a Shopify ecommerce store or are planning on starting one, you need the right tactics to help you boost sales.  The above list of tactics will help get you on your way to boosting sales and traffic.

 

 

 

 

 

Six Tips For Picking The Right Field Service Management Software For Your Business

 

When it comes to picking a field service management software for your business you want a solution that will boost your ROI, as well as improve the efficiency of your daily operations and employee productivity.

Below are six things to consider before choosing the right field service management software for your business.

1. Assess what your needs are

When it comes to deciding on a business management software for your field service business, it is important to determine what the needs are of your business.  One thing is for sure, it will definitely give you that competitive edge. Whether you are a small or large business, there are so many processes happening within any given day.  You want to implement something that will help automate things like crew management, invoicing, task management, revenue tracking and more.  This will save you time, money and effort.

2. Ability to be connected at all times

Doing field service work means you need to be both connected and responsive at all times. For this reason, the software you choose needs to work perfectly across any and all mobile devices. It is also important that it has social functions that can keep office staff and those out in the field connected.

3. Optimized for mobile

In field service jobs, everyone is on the go and they need to stay connected on a mobile level. Trying to work with a software that is not optimized for the mobile world will prove to be a hassle.  When your crew is out working in the field they need a mobile app that will provide them with access to information covering all areas from service quotes to inventory management.  If having a dedicated mobile app for your business is not an option, try looking into HTML5-based web app that will at the minimum provide your team with the ability to access the software’s capabilities with ease and from any device.

4. Delivery type matters

When field service managers are deciding on what software would be the best fit, they need to consider how it will be delivered to the users (i.e. SaaS, on premise or a hosted solution)  and what will work best for them.  Research shows that SaaS models are really gaining in popularity due to their ease of use, convenience and the cost saving factor that comes with cloud-based software. This type of model can also be advantageous as more and more software functions and features are built to work in the cloud.  If you have a SaaS model in place, everything will work more smoothly as your business grows and evolves.

4.  Look for seamless integration

Because field service tasks usually involve use of both CRM and ERP apps, it is critical that you choose a software that will work seamlessly with your other systems.

5.  Get feedback from your crews

One area you don’t want to forget when thinking about what software would be best are the technicians themselves.  Find out what their challenges are and share with them what field service software systems you are looking at and see what their comments are. Let them know how it will benefit them so they are receptive and excited about it.

6. Keep an eye on trending technologies

Trends in mobile and cloud technology are the current driving forces in the field service market.  With that being said, it is also important to keep abreast of burgeoning technologies like drone technology and augmented reality.

 

 

10 Tips To Help Promote Your Brand On Facebook

Every business wants a piece of the Facebook pie.  With a couple of billion active users on a monthly basis, how can you not. It is one of the best platforms to build stronger connections with your target audience as well as further promote your brand. It is widely know that many people actually prefer to interact with their favorite businesses on social media as opposed to in person or over the phone. Therefore, it is essential your business is keeping in line with consumer habits and maintaining an active presence on social media.

The question now becomes, how do you separate your brand from the rest of the competition?

Below are 10 tips to help you promote your brand on Facebook.

1. Host Facebook Contests

Hosting a contest on Facebook is a great way to generate buzz and boost brand awareness. Current followers can get more involved and you will also attract new ones in the process. The awesome thing about hosting a contest is you do not need a lot of lead time to do one.  Some popular contest themes are “like or comment to win”, are super easy to set up. Just ask ask participants to like or comment your post and follow you to enter. It is that easy. Also encourage them to share the post which further boosts your reach. As you are getting started with this, make certain to check out Facebook’s rules on such promotions to make sure you are not violating their guidelines.

2. Focus on Quality-Rich Content

Value is what you want to aim for when you are putting together content to post. Your original blog content is a great place to start. Your content should strive to inspire, educate and solve problems for your followers. Give them what they want and you will see your shares go up.

An additional way to get shareable content on your feed is to curate content.  You want to gather, organize and share the best sources that are available within your niche and you will never run out of content. Eventually you will be seen as a key source for valuable information further building your brand and audience.

If you find your time to be limited, it is worth it to hire a company to produce custom social media content for your business.  Emphatic.co does just that. You outfit them with all the key details about your business and they come up with great social media content that is tailored to your needs. You just review the posts and schedule them.  It has been such a time saver for my business and has allowed me to apply more focus on other things.

3. Retargeting

When visitors come to your website, they are rarely ready to make a purchase.  The solution to this is retargeting.  I am sure you have all visited a website only to find it popping up on every other website you visit.  Pretty genius.  It serves as a constant reminder of something you may have been interested in. Using Facebook retargeting gets fresh eyes on your landing pages and helps build up your followers. This is a must part of any social media marketing strategy.

4. Use the saved audiences option

Creating custom audiences based on specific criteria is a great way to be able to target your advertising. Facebook’s Business Manager, provides you with the ability to do that.  If you have content related to an audience you don’t normally target, you can create a saved audience and promote your stuff directly to them. Give it a try, it is free to set up and you can get an idea for how large the audience is prior to paying. 

5. Add a Call To Action 

On your Facebook Business Page, you are able to add a CTA button that is placed in the  bottom right-hand corner of your cover photo. Something along the lines of “contact us” works. This makes it super easy for people to get in touch with you and it will also help drive up traffic to your site.  

6. Embed Your Facebook Content

If you have the opportunity to include your Facebook content into other areas..do so.  A great place to start is your blog posts if you keep one. Facebook offers a really easy way to embed their content.  Just click on embed in the upper right-hand corner of your post.  You can now paste your content elsewhere.  This is helpful if you have a video to share.  Combining various types of content gives you more touch point opportunities with prospective customers.

9. Start incorporating live video

Adding videos to your feed is huge for so many reasons.  Adding live video is even better. You have to master some steps to get it right, but it has great advantages.  The extended reach you will get is one of the best reasons. There are many things you can share on live video.  As a successful business, you can share your tips for success, product launches, host a Q&A session, broadcast live from an industry event.  The ideas are endless.  Just make sure to stick with something that is going to bring value to your audience and interest them as well.   Facebook’s algorithm automatically gives an in into more people’s feeds just for doing live video.

10. Keep it fun 

As important as social media platforms are to marketing, you have to remember to keep it light and fun. Keep in mind social media was built to help foster connections between people. If you want to boost your reach and your brand, you need to commit to being more personal.  Whether it is sharing personal story or giving behind the scenes look at your business, you want to show the more human side and keep it fun.

 

 

10 Tips For Better Real Estate Photography

When it comes to real estate, pictures say a thousand words and they are vital to the sale of a home. The right photography can make a great first impression so you want to make sure you are taking the best photos possible.  With the majority of home buyers starting their search online, you want to make sure you don’t miss this very important step in the sale of a home.

Below are 10 Tips For Better Real Estate Photography

Invest in a decent camera

One of the first things to think about when it comes to taking these types of photos is the quality. You do not need to spend thousands on a camera but you also do not want to rely on your cellphone to take pictures. It is definitely worth the investment to purchase a decent camera that is no less than 5-megapixels.  These types of cameras are fairly affordable and you will get use out of it for sure. Also give thought to getting a tripod, shaky hands can really mess up a picture.  

Get all your equipment ready the night before

In any profession, you need to be not only productive with how you go through your day but also prepared.  Therefore, you should definitely be getting everything together the night before so that you ensure you have a more smooth experience and no surprises. Make sure your batteries are charged, your memory card is not full and that you have packed all the equipment you need.  Also make note of the address so you know how much driving time you will need. If you are bringing any back-up equipment, make sure everything is charged up and working too.

Walk through the home before you start shooting

Every home is different, so you want to do a walk through first to get a feel for the space and how you want the shoot to unfold. You will get a feel for what angles you think will work best and what items need to be removed. Once finished, you will have an idea of how you want to go about photographing the home.

Make sure the home is clean and clutter free

When prospective buyers are looking at pictures of a home, they want to see the actual home and not what is in it.  Therefore, make sure the house is clean and clutter free prior to snapping any photos.  This gives the buyers an opportunity to envision their things in the home as opposed to seeing someone else’s.   Also think about adding a splash of color to the home with flowers or artwork.  You would be amazed as to what a little bit of color can do for an otherwise neutral-colored space.

Put together a photo checklist

There are certain shots you want to have when photographing a property.  Here are a few:

  • Get at the minimum 2 wide angle shots of the kitchen, each bedroom and the living room.
  • 1 shot of the bathrooms is usually all you need.  Take more photos if the bathroom is particularly spacious and beautiful.
  • For the backyard, 1-3 photos should do unless there are some extra special features you want to include. The front of the home should get 1-2 shots .
  • The garage, laundry room, pantry can get 1 shot each.

Natural sunlight is the goal

Taking photos in natural sunlight is the ultimate goal for any professional photographer.  Schedule your photo session on a sunny day and be sure to open the curtains to allow as much natural light in as possible. Stay away from shooting on a cloudy day, your photos will look dreary and you will wind up having to take them again.

Some additional hints to keep in mind

When you are photographing a room, take the picture from the doorway looking into the room.

For exterior pictures, take them at an angle that way buyers can see the depth of the house as opposed to a “flat” two-dimensional view.

Make sure to leave any obstructions like electrical wires, telephone poles, dumpsters etc, out of the picture.  You do not want anything detracting from the house.

And last but not least, get snap happy.  You want to take as many photos as possible that way you are sure to end up with some great shots.

Use a photo editor 

Your computer typically comes with a built in photo editor.  If there are any shots you love but could use some improvement, spruce them up a little to make them look as good as possible.

Copyright your photos

Whenever you post photos online you run the risk of someone stealing your work for themselves. For this reason you want to prevent that by watermarking your photos to prohibit unauthorized use. You can use a program like Visual Watermark.

Be sure to take twilight photos

Do not forget to capture twilight photos of the property as these make for amazing pictures. Capturing a sunset photo really provides a unique view of the property that really cannot be recreated.

Now that you have captured these amazing photos.  Don’t forget to include them on your real estate email flyers!

5 tips for a successful landscaping business

When starting a landscaping business, your level of success is dependent upon many variables. Whether you are looking to start a lawn-care company or expand your current business, there are definitely tips that can help you achieve success.

Choose The Right Business Management Software

Choosing the right business management software is crucial to the success and growth of your landscaping business.  When you are looking, you want something that is feature rich and won’t break the bank. I have heard great things about ScaperSoft.  It has all the key internal and project management functions your business needs to organize your business and increase profitability.  We also really love that it is actually developed by lawn care professionals.

Research your market and define your business

In order to keep any business going, you need customers to convert into long term clients.  Whether you are trying to move to a full time lawn care business or just expand your company, you need to clearly identify who your customer is.  Some businesses scope out their competition to come up with pricing or any other relevant info.  Another idea is to reach out to professional trade organizations to help you out in forecasting revenue based on your area’s demographic information.

Match equipment to your services and customers

Buying the right equipment to fit your customer’s needs is key to your overall growth and success. You have determined what services are needed in your area and what you need your revenue goals to be.  Now you need to match up those goals to the right equipment, personnel etc. This is a crucial part of your business plan.  Having the wrong equipment can be a business killer.  Having the right equipment can cost a bit more but it will help your business become more profitable and efficient.

Employ good workers and hold onto them

The green industry is always growing and with that it becomes more and more difficult to find and keep good workers.  Getting referral from current employees is one of the best way to get new workers.  They tend to have the a low turnover rate when it comes to new hires.  If an employee does bring in a good new hire, reward them in some fashion.

Once you have a team in place, make sure to share the goals and philosophy you have for your business.  Encourage your team to share any things that they think you could be doing better and you should share any tips with them on how to improve productivity.  This will help them feel important to the company and works towards the company’s mission.

Your advertising must target the right customers

If you plan on advertising, make certain you are using the best method to reach your target customers.  If you are doing well in one area of town, you may want to expand your advertising their by putting leaflets or hangers on doors. If you have a larger team that is more spread out, radio advertising may make sense for you.  Test the waters and see what works best.  It’s also a good idea to ask current customers what type of media they use most.

 

 

 

 

5 key marketing tips to boost real estate sales

When it comes to marketing real estate, it is essential to be professional and consistent with every listing you are given. By doing so, you will no doubt garner new listings and properly promote and sell those you already have. Whether you are marketing a $300k home or a $3million dollar home, every property should get the same professional attention.

Read on for the top five key marketing strategies that will help you attract more buyers and increase real estate revenue.

1. Use real estate email flyers 

Real estate email flyers are growing with popularity, and with good reason.  They allow you to immediately announce new listings, price reductions and open houses to a targeted group of recipients. This helps you be that much more productive with your day giving you more time to focus on other things. In addition, the immediacy ensures that the information does not go stale as in the time it would take to print up and share a flyer.

2. Make sure you are asking for testimonials

A happy client is always willing to lend a helping hand I find. Be sure to encourage your satisfied clients to go online to sites like Yelp and Google+ and write a testimonial about their experience.  You should also include a page on your website that has links to your profiles on review sites.  Aside from asking, you can also send out an email with a link to where you want them to leave a review and include your profile links in all of your messaging.  The idea is to make it as simple as possible, and they will be more likely to leave a review.

3. Professional photography is imperative.

Professional photography is a must for every listing, regardless of the price.  The quality of the photography can either attract people or turn them away.  There are a ton of places to get use out of these photos.  You can use them everywhere from your personal website to social media, brochures, flyers, blogs and more.  We all know by now how competitive real estate can be, for that reason, top notch advertising is essential to your brand and marketing strategy.

4. Stage in the virtual age

There are so many new ways to make your listing stand out.  The hottest one at the moment that agents are using is virtual staging.  It’s an awesome tool that allows you to digitally stage a home.  You can choose everything from furniture and décor, even a new wall color.  This really makes a great first impression and from what I have read, these homes stay on the market for a lot less time.

5. Boost Your Facebook Posts

Ever since we have seen the reduction in the organic reach you can achieve with your Facebook posts, we have all been a little saddened.  The upside of this is that even though you have to pay to play now, you do not have to spend much to get guaranteed exposure. Take some time to go through your posts each month and see which ones you want to make certain your followers are seeing.  As an example, if you write a newsletter or keep a blog, you might want to boost one of these posts.  All you do is click the boost post button and decide the parameters.  Boom, you’ve just exponentially expanded your reach..for little money.

In conclusion, marketing your properties in both new and innovative ways is key to getting that sale.  It is definitely something you do not want to skimp on, even if you feel the property sells itself.  The agent that really goes the extra mile by using all the key marketing tools available, will certainly reap the benefits.

 

 

Welcome To The Place Web Site

PLACE (Projects Linking Art, Community & Environment) is a national nonprofit organized as a 501(c)3, publicly-supported charity. PLACE’s  mission is to empower communities to participate in a development process that leads to the creation of inspiring new places.

The PLACE organization works with city governments and community leaders to create sustainable, mixed-use, mixed-income neighborhoods for artists and creative businesses. PLACE’s team is actively engaged in the development of state-of-the-art, green communities across the country.

Headquartered in Minneapolis, PLACE also has local offices in Ventura, California. A national board of directors who are recognized leaders in their fields governs the organization.