7 Tips To Help Boost Sales For Your Shopify Store


In the world of ecommerce, competition is fierce. Shopify has become one of the most popular ways to sell online and whether you are just getting started or have a store already, you want to make sure you are employing the right tactics to drive more sales.

Below are 7 tips to help you boost

sales to your Shopify store.


1. Site navigation

When a customer comes to your website, they want and need to be able to navigate through it with ease.  This not only makes it more likely for them to make a purchase, but it will also bring them back in the future. As a good practice, have friends and family visit your site to see what their experience is. You can also use a tool like Usability Hub to see how users are navigating through your website.

2. Site speed

The speed at which your site loads is essential.  Most customers will abandon your site if it does not load within three seconds or less.   With all the competition out there, there is not room for error here.  Not to mention that site speed is an important google ranking factor as well.  A slow site equals decreased sales.

3. Use Cart Abandonment Emails

Abandonment cart emails are a highly effective tool to help salvage potentially lost business.  With these emails you get the opportunity to provide your customers with a reminder about their incomplete purchase and encourage them to complete it.  By doing this, you will be able to recapture sales and boost revenue.

4. Improve Your Email Campaigns

If you have not started collecting your customer’s email addresses, now is the time.  For those of you who have a nice database going, you need to be sending out emails on a regular basis.  Here are some occasions when you should be sending one out:

  • When someone signs up, you should always send out a welcome email.  These tend to have some of the highest open rates of any marketing emails.
  • When an order is being processed.  Send out an email letting them know this and another email when the item is being shipped.  People want to be informed of the process every step of the way.
  • When it is email newsletter time, you should have an email newsletter set up that informs subscribers of any new products, sales, fun company news etc.

5. Boost your product reviews

Testimonials and product reviews are like gold for any business. By adding product reviews to your store, you can help boost your conversion rates immensely.  This is for two specific reasons:

  • Social proof: People trust the words of other users more than anything else.  They get to see immediately what customers have to say about the product they are thinking about purchasing.
  • SEO: When you have product reviews on your website, your are boosting the the amount of content on any given page and that in turn gives you a better chance of hitting a few long tail keywords.

6. Connect with your visitors

Asking visitors to subscribe to your email newsletter is good but there are additional ways to connect with them that will help boost their experience with your storefront.  Here are some ways you can engage more with your visitors:

  • Make social media follow buttons more prominent on your homepage.  Just make sure your accounts are actively managed.  You don’t want someone going to your Facebook page where you have not posted anything for two months.
  • If you have a blog, and you should, try to feature it more.  This will help your business connect with your followers more and also help your SEO ranking.
  • Offer special sales every now and again.  Everyone loves a good sale.

7. Upsell Your Products

We have all considered a product where we are then offered to upgrade to something more expensive.  And according to studies, more times than not, it works.  Sometimes customers are not aware of a more fitting product.  You do have to keep in mind a couple of things for upselling to be successful:

  • The product you are trying to get them to upgrade to should be related to the original product.
  • Keep in mind the price of the original product.  People will often have that price set in their mind, so the upgrade you are pushing should be obviously better than the original.


Whether you own a Shopify ecommerce store or are planning on starting one, you need the right tactics to help you boost sales.  The above list of tactics will help get you on your way to boosting sales and traffic.






Six Tips For Picking The Right Field Service Management Software For Your Business


When it comes to picking a field service management software for your business you want a solution that will boost your ROI, as well as improve the efficiency of your daily operations and employee productivity.

Below are six things to consider before choosing the right field service management software for your business.

1. Assess what your needs are

When it comes to deciding on a business management software for your field service business, it is important to determine what the needs are of your business.  One thing is for sure, it will definitely give you that competitive edge. Whether you are a small or large business, there are so many processes happening within any given day.  You want to implement something that will help automate things like crew management, invoicing, task management, revenue tracking and more.  This will save you time, money and effort.

2. Ability to be connected at all times

Doing field service work means you need to be both connected and responsive at all times. For this reason, the software you choose needs to work perfectly across any and all mobile devices. It is also important that it has social functions that can keep office staff and those out in the field connected.

3. Optimized for mobile

In field service jobs, everyone is on the go and they need to stay connected on a mobile level. Trying to work with a software that is not optimized for the mobile world will prove to be a hassle.  When your crew is out working in the field they need a mobile app that will provide them with access to information covering all areas from service quotes to inventory management.  If having a dedicated mobile app for your business is not an option, try looking into HTML5-based web app that will at the minimum provide your team with the ability to access the software’s capabilities with ease and from any device.

4. Delivery type matters

When field service managers are deciding on what software would be the best fit, they need to consider how it will be delivered to the users (i.e. SaaS, on premise or a hosted solution)  and what will work best for them.  Research shows that SaaS models are really gaining in popularity due to their ease of use, convenience and the cost saving factor that comes with cloud-based software. This type of model can also be advantageous as more and more software functions and features are built to work in the cloud.  If you have a SaaS model in place, everything will work more smoothly as your business grows and evolves.

4.  Look for seamless integration

Because field service tasks usually involve use of both CRM and ERP apps, it is critical that you choose a software that will work seamlessly with your other systems.

5.  Get feedback from your crews

One area you don’t want to forget when thinking about what software would be best are the technicians themselves.  Find out what their challenges are and share with them what field service software systems you are looking at and see what their comments are. Let them know how it will benefit them so they are receptive and excited about it.

6. Keep an eye on trending technologies

Trends in mobile and cloud technology are the current driving forces in the field service market.  With that being said, it is also important to keep abreast of burgeoning technologies like drone technology and augmented reality.



10 Tips To Help Promote Your Brand On Facebook

Every business wants a piece of the Facebook pie.  With a couple of billion active users on a monthly basis, how can you not. It is one of the best platforms to build stronger connections with your target audience as well as further promote your brand. It is widely know that many people actually prefer to interact with their favorite businesses on social media as opposed to in person or over the phone. Therefore, it is essential your business is keeping in line with consumer habits and maintaining an active presence on social media.

The question now becomes, how do you separate your brand from the rest of the competition?

Below are 10 tips to help you promote your brand on Facebook.

1. Host Facebook Contests

Hosting a contest on Facebook is a great way to generate buzz and boost brand awareness. Current followers can get more involved and you will also attract new ones in the process. The awesome thing about hosting a contest is you do not need a lot of lead time to do one.  Some popular contest themes are “like or comment to win”, are super easy to set up. Just ask ask participants to like or comment your post and follow you to enter. It is that easy. Also encourage them to share the post which further boosts your reach. As you are getting started with this, make certain to check out Facebook’s rules on such promotions to make sure you are not violating their guidelines.

2. Focus on Quality-Rich Content

Value is what you want to aim for when you are putting together content to post. Your original blog content is a great place to start. Your content should strive to inspire, educate and solve problems for your followers. Give them what they want and you will see your shares go up.

An additional way to get shareable content on your feed is to curate content.  You want to gather, organize and share the best sources that are available within your niche and you will never run out of content. Eventually you will be seen as a key source for valuable information further building your brand and audience.

If you find your time to be limited, it is worth it to hire a company to produce custom social media content for your business.  Emphatic.co does just that. You outfit them with all the key details about your business and they come up with great social media content that is tailored to your needs. You just review the posts and schedule them.  It has been such a time saver for my business and has allowed me to apply more focus on other things.

3. Retargeting

When visitors come to your website, they are rarely ready to make a purchase.  The solution to this is retargeting.  I am sure you have all visited a website only to find it popping up on every other website you visit.  Pretty genius.  It serves as a constant reminder of something you may have been interested in. Using Facebook retargeting gets fresh eyes on your landing pages and helps build up your followers. This is a must part of any social media marketing strategy.

4. Use the saved audiences option

Creating custom audiences based on specific criteria is a great way to be able to target your advertising. Facebook’s Business Manager, provides you with the ability to do that.  If you have content related to an audience you don’t normally target, you can create a saved audience and promote your stuff directly to them. Give it a try, it is free to set up and you can get an idea for how large the audience is prior to paying. 

5. Add a Call To Action 

On your Facebook Business Page, you are able to add a CTA button that is placed in the  bottom right-hand corner of your cover photo. Something along the lines of “contact us” works. This makes it super easy for people to get in touch with you and it will also help drive up traffic to your site.  

6. Embed Your Facebook Content

If you have the opportunity to include your Facebook content into other areas..do so.  A great place to start is your blog posts if you keep one. Facebook offers a really easy way to embed their content.  Just click on embed in the upper right-hand corner of your post.  You can now paste your content elsewhere.  This is helpful if you have a video to share.  Combining various types of content gives you more touch point opportunities with prospective customers.

9. Start incorporating live video

Adding videos to your feed is huge for so many reasons.  Adding live video is even better. You have to master some steps to get it right, but it has great advantages.  The extended reach you will get is one of the best reasons. There are many things you can share on live video.  As a successful business, you can share your tips for success, product launches, host a Q&A session, broadcast live from an industry event.  The ideas are endless.  Just make sure to stick with something that is going to bring value to your audience and interest them as well.   Facebook’s algorithm automatically gives an in into more people’s feeds just for doing live video.

10. Keep it fun 

As important as social media platforms are to marketing, you have to remember to keep it light and fun. Keep in mind social media was built to help foster connections between people. If you want to boost your reach and your brand, you need to commit to being more personal.  Whether it is sharing personal story or giving behind the scenes look at your business, you want to show the more human side and keep it fun.



10 Tips For Better Real Estate Photography

When it comes to real estate, pictures say a thousand words and they are vital to the sale of a home. The right photography can make a great first impression so you want to make sure you are taking the best photos possible.  With the majority of home buyers starting their search online, you want to make sure you don’t miss this very important step in the sale of a home.

Below are 10 Tips For Better Real Estate Photography

Invest in a decent camera

One of the first things to think about when it comes to taking these types of photos is the quality. You do not need to spend thousands on a camera but you also do not want to rely on your cellphone to take pictures. It is definitely worth the investment to purchase a decent camera that is no less than 5-megapixels.  These types of cameras are fairly affordable and you will get use out of it for sure. Also give thought to getting a tripod, shaky hands can really mess up a picture.  

Get all your equipment ready the night before

In any profession, you need to be not only productive with how you go through your day but also prepared.  Therefore, you should definitely be getting everything together the night before so that you ensure you have a more smooth experience and no surprises. Make sure your batteries are charged, your memory card is not full and that you have packed all the equipment you need.  Also make note of the address so you know how much driving time you will need. If you are bringing any back-up equipment, make sure everything is charged up and working too.

Walk through the home before you start shooting

Every home is different, so you want to do a walk through first to get a feel for the space and how you want the shoot to unfold. You will get a feel for what angles you think will work best and what items need to be removed. Once finished, you will have an idea of how you want to go about photographing the home.

Make sure the home is clean and clutter free

When prospective buyers are looking at pictures of a home, they want to see the actual home and not what is in it.  Therefore, make sure the house is clean and clutter free prior to snapping any photos.  This gives the buyers an opportunity to envision their things in the home as opposed to seeing someone else’s.   Also think about adding a splash of color to the home with flowers or artwork.  You would be amazed as to what a little bit of color can do for an otherwise neutral-colored space.

Put together a photo checklist

There are certain shots you want to have when photographing a property.  Here are a few:

  • Get at the minimum 2 wide angle shots of the kitchen, each bedroom and the living room.
  • 1 shot of the bathrooms is usually all you need.  Take more photos if the bathroom is particularly spacious and beautiful.
  • For the backyard, 1-3 photos should do unless there are some extra special features you want to include. The front of the home should get 1-2 shots .
  • The garage, laundry room, pantry can get 1 shot each.

Natural sunlight is the goal

Taking photos in natural sunlight is the ultimate goal for any professional photographer.  Schedule your photo session on a sunny day and be sure to open the curtains to allow as much natural light in as possible. Stay away from shooting on a cloudy day, your photos will look dreary and you will wind up having to take them again.

Some additional hints to keep in mind

When you are photographing a room, take the picture from the doorway looking into the room.

For exterior pictures, take them at an angle that way buyers can see the depth of the house as opposed to a “flat” two-dimensional view.

Make sure to leave any obstructions like electrical wires, telephone poles, dumpsters etc, out of the picture.  You do not want anything detracting from the house.

And last but not least, get snap happy.  You want to take as many photos as possible that way you are sure to end up with some great shots.

Use a photo editor 

Your computer typically comes with a built in photo editor.  If there are any shots you love but could use some improvement, spruce them up a little to make them look as good as possible.

Copyright your photos

Whenever you post photos online you run the risk of someone stealing your work for themselves. For this reason you want to prevent that by watermarking your photos to prohibit unauthorized use. You can use a program like Visual Watermark.

Be sure to take twilight photos

Do not forget to capture twilight photos of the property as these make for amazing pictures. Capturing a sunset photo really provides a unique view of the property that really cannot be recreated.

Now that you have captured these amazing photos.  Don’t forget to include them on your real estate email flyers!

5 tips for a successful landscaping business

When starting a landscaping business, your level of success is dependent upon many variables. Whether you are looking to start a lawn-care company or expand your current business, there are definitely tips that can help you achieve success.

Choose The Right Business Management Software

Choosing the right business management software is crucial to the success and growth of your landscaping business.  When you are looking, you want something that is feature rich and won’t break the bank. I have heard great things about ScaperSoft.  It has all the key internal and project management functions your business needs to organize your business and increase profitability.  We also really love that it is actually developed by lawn care professionals.

Research your market and define your business

In order to keep any business going, you need customers to convert into long term clients.  Whether you are trying to move to a full time lawn care business or just expand your company, you need to clearly identify who your customer is.  Some businesses scope out their competition to come up with pricing or any other relevant info.  Another idea is to reach out to professional trade organizations to help you out in forecasting revenue based on your area’s demographic information.

Match equipment to your services and customers

Buying the right equipment to fit your customer’s needs is key to your overall growth and success. You have determined what services are needed in your area and what you need your revenue goals to be.  Now you need to match up those goals to the right equipment, personnel etc. This is a crucial part of your business plan.  Having the wrong equipment can be a business killer.  Having the right equipment can cost a bit more but it will help your business become more profitable and efficient.

Employ good workers and hold onto them

The green industry is always growing and with that it becomes more and more difficult to find and keep good workers.  Getting referral from current employees is one of the best way to get new workers.  They tend to have the a low turnover rate when it comes to new hires.  If an employee does bring in a good new hire, reward them in some fashion.

Once you have a team in place, make sure to share the goals and philosophy you have for your business.  Encourage your team to share any things that they think you could be doing better and you should share any tips with them on how to improve productivity.  This will help them feel important to the company and works towards the company’s mission.

Your advertising must target the right customers

If you plan on advertising, make certain you are using the best method to reach your target customers.  If you are doing well in one area of town, you may want to expand your advertising their by putting leaflets or hangers on doors. If you have a larger team that is more spread out, radio advertising may make sense for you.  Test the waters and see what works best.  It’s also a good idea to ask current customers what type of media they use most.





5 key marketing tips to boost real estate sales

When it comes to marketing real estate, it is essential to be professional and consistent with every listing you are given. By doing so, you will no doubt garner new listings and properly promote and sell those you already have. Whether you are marketing a $300k home or a $3million dollar home, every property should get the same professional attention.

Read on for the top five key marketing strategies that will help you attract more buyers and increase real estate revenue.

1. Use real estate email flyers 

Real estate email flyers are growing with popularity, and with good reason.  They allow you to immediately announce new listings, price reductions and open houses to a targeted group of recipients. This helps you be that much more productive with your day giving you more time to focus on other things. In addition, the immediacy ensures that the information does not go stale as in the time it would take to print up and share a flyer.

2. Make sure you are asking for testimonials

A happy client is always willing to lend a helping hand I find. Be sure to encourage your satisfied clients to go online to sites like Yelp and Google+ and write a testimonial about their experience.  You should also include a page on your website that has links to your profiles on review sites.  Aside from asking, you can also send out an email with a link to where you want them to leave a review and include your profile links in all of your messaging.  The idea is to make it as simple as possible, and they will be more likely to leave a review.

3. Professional photography is imperative.

Professional photography is a must for every listing, regardless of the price.  The quality of the photography can either attract people or turn them away.  There are a ton of places to get use out of these photos.  You can use them everywhere from your personal website to social media, brochures, flyers, blogs and more.  We all know by now how competitive real estate can be, for that reason, top notch advertising is essential to your brand and marketing strategy.

4. Stage in the virtual age

There are so many new ways to make your listing stand out.  The hottest one at the moment that agents are using is virtual staging.  It’s an awesome tool that allows you to digitally stage a home.  You can choose everything from furniture and décor, even a new wall color.  This really makes a great first impression and from what I have read, these homes stay on the market for a lot less time.

5. Boost Your Facebook Posts

Ever since we have seen the reduction in the organic reach you can achieve with your Facebook posts, we have all been a little saddened.  The upside of this is that even though you have to pay to play now, you do not have to spend much to get guaranteed exposure. Take some time to go through your posts each month and see which ones you want to make certain your followers are seeing.  As an example, if you write a newsletter or keep a blog, you might want to boost one of these posts.  All you do is click the boost post button and decide the parameters.  Boom, you’ve just exponentially expanded your reach..for little money.

In conclusion, marketing your properties in both new and innovative ways is key to getting that sale.  It is definitely something you do not want to skimp on, even if you feel the property sells itself.  The agent that really goes the extra mile by using all the key marketing tools available, will certainly reap the benefits.



Welcome To The Place Web Site

PLACE (Projects Linking Art, Community & Environment) is a national nonprofit organized as a 501(c)3, publicly-supported charity. PLACE’s  mission is to empower communities to participate in a development process that leads to the creation of inspiring new places.

The PLACE organization works with city governments and community leaders to create sustainable, mixed-use, mixed-income neighborhoods for artists and creative businesses. PLACE’s team is actively engaged in the development of state-of-the-art, green communities across the country.

Headquartered in Minneapolis, PLACE also has local offices in Ventura, California. A national board of directors who are recognized leaders in their fields governs the organization.